Financial Spectrum

More accurately segment and target customers based on estimated assets, investment style, spending capacity and credit — not on demographics.

For Financial Services marketers, compliance risk has made sophisticated personalization efforts more complex. And segmentation models built upon protected class variables, like age and household composition, are problematic — hindering marketing efforts.

That’s why Equifax and Neustar have come together to deliver a powerful way to segment customers based on estimated measures of consumer financial capacity, investment style, behaviors, and characteristics — reducing possible compliance risk - Financial Spectrum.

For IXI™ Network members only.

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Enhance Prescreen campaigns with email
Enhance Prescreen campaigns with email

Turn to Equifax for personalized, targeted email campaigns for Prescreen

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Insurance firm enhances targeting criteria with wealth-based metrics
Insurance firm enhances targeting criteria with wealth-based metrics

In this case study, an insurance firm focuses on profit-driven segmentation and enhances targeting criteria...