Enhance Prescreen campaigns with email
Turn to Equifax for personalized, targeted email campaigns for Prescreen
Read
Insurance firm enhances targeting criteria with wealth-based metrics
In this case study, an insurance firm focuses on profit-driven segmentation and enhances targeting criteria with wealth-based metrics.
Read
Use financial-driven digital targeting to power TV advertising
How to power TV advertising with financial-driven digital targeting.
Read
WealthComplete Premier
WealthComplete® Premier finds hidden potential in customers, and identifies high-asset prospects to grow share of
customer wallet and enhance acquisition efforts.
Read
Compliance-friendly 3rd-party wealth solution provides enhanced precision
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
Read
Firms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Read
Financial services firm challenged by wasted online ad spend
Reaching the right audience online with wealth-based targeting
Read
Brokerage firm develops data-driven approach to guide omni-channel marketing efforts
Custom addressable TV segments help achieve 500% lift in new account assets
Read
Use compliance-friendly 3rd party data to power marketing models
How to use 3rd party estimated household financial measures without protected class demographics
Read
Understanding Consumer Financial Durability
When consumers are under economic stress, differentiate your customers' households by likely financial resilience.
Read
Digital Credit Marketing: 97% Email Deliverability… Really
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […]
The post Digital Credit Marketing: 97% Email...
Read
6 Ways Financial Insights Fuel Marketing
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […]
The post 6 Ways Financial Insights Fuel Marketing appeared...
Read
A New Generation’s Behaviors Will Change Affluent Marketing
Industries like insurance are struggling to capture the attention of younger generations because fewer of these consumers are conforming to the “normal” behaviors these marketers have come to...
Read