Equifax has teamed up with The Kessler Group (KG) to offer a full suite of marketing and funding solutions that will enable companies to achieve their growth goals by generating new customer accounts on a pay-for-performance basis.
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In this case study, an insurance firm focuses on profit-driven segmentation and enhances targeting criteria with wealth-based metrics.
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
WealthComplete® Premier finds hidden potential in customers, and identifies high-asset prospects to grow share of customer wallet and enhance acquisition efforts.
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
How to use 3rd party estimated household financial measures without protected class demographics
Financial insights, like consumer financial durability, can help you see important differences between consumers.
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Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.
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