Insurance firm enhances targeting criteria with wealth-based metrics
In this case study, an insurance firm focuses on profit-driven segmentation and enhances targeting criteria with wealth-based metrics.
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Use financial-driven digital targeting to power TV advertising
How to power TV advertising with financial-driven digital targeting.
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WealthComplete Premier
WealthComplete® Premier finds hidden potential in customers, and identifies high-asset prospects to grow share of
customer wallet and enhance acquisition efforts.
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Compliance-friendly 3rd-party wealth solution provides enhanced precision
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
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Firms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
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Financial services firm challenged by wasted online ad spend
Reaching the right audience online with wealth-based targeting
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Brokerage firm develops data-driven approach to guide omni-channel marketing efforts
Custom addressable TV segments help achieve 500% lift in new account assets
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Use compliance-friendly 3rd party data to power marketing models
How to use 3rd party estimated household financial measures without protected class demographics
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Understanding Consumer Financial Durability
Financial insights, like consumer financial durability, can help you see important differences between consumers.
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Digital Credit Marketing: 97% Email Deliverability… Really
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […]
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Building Digital Trust: The New Normal
It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […]
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6 Ways Financial Insights Fuel Marketing
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […]
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Forrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […]
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Podcast: "Still a Lot of Problems in Data Wrangling"
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
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Innovative CMOs get Top-dollar ROI
Innovative CMOs get top-dollar ROI with campaign optimization and data.
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Data Integrity: A Marketer’s Opportunity Today
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
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