The Foundation of IXI Data

The Unique IXI Data Foundation: Direct-Measured Assets
Through our exclusive network of more than 95 leading financial institutions, we directly measure about $20 trillion in anonymous U.S. consumer assets and investments, representing approximately 45 percent of all U.S. consumer invested assets.

We utilize our patented process to collect and classify anonymous consumer asset data and then combine it with additional proprietary measures of income, discretionary spending, and credit to provide a more complete picture of households’ financial and economic positions. Our proprietary database is the engine that drives the most effective customer targeting, segmentation and market tracking solutions available today.

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Digital Credit Marketing Solutions
Digital Credit Marketing Solutions

Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to bett...

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Data-driven Marketing for Financial Services
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Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.