Equifax can help clients take advantage of their internal data, enhanced with economic data, to create a more comprehensive view of guests and inform better decision-making. Learn more…

  • Popular Digital Targeting Segments for Back-to-School Shoppers

    Popular Digital Targeting Segments for Back-to-School Shoppers

    Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.

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  • 6 Ways to Identify Young Affluent Consumers eBook

    6 Ways to Identify Young Affluent Consumers eBook

    Less than 20% of young households control more than 80% of the generation’s wealth. These 20% are the Young Affluent. How can you find this attractive audience? Read our eBook.

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  • Economic Insights Suite

    Economic Insights Suite

    Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.

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  • 5 Audience Segments You Should Use This Holiday Season

    5 Audience Segments You Should Use This Holiday Season

    Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.

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  • Equifax - Better Digital Advertising Through Data eBook

    Equifax - Better Digital Advertising Through Data eBook

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  • Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

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  • Digital Campaigns for Mother's and Father's Days

    Digital Campaigns for Mother's and Father's Days

    Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.

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  • Reach Marketing Enlightenment

    Reach Marketing Enlightenment

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.

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  • Digital Targeting Segments - Spending Propensities

    Digital Targeting Segments - Spending Propensities

    Digital Targeting Segments - Target Consumers By Their Spending Propensities.

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  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"

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  • Innovative CMOs get Top-dollar ROI

    Innovative CMOs get Top-dollar ROI

    Innovative CMOs get top-dollar ROI with campaign optimization and data.

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  • Gen X Households with High Total Income

    Gen X Households with High Total Income

    Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.

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  • Marketing Solutions for Restaurants

    Marketing Solutions for Restaurants

    Data-driven marketing solutions for restaurants.

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  • Digital Targeting Segments - Sports

    Digital Targeting Segments - Sports

    Sports Fans Digital Targeting Segments help marketers enhance their online marketing efforts by better reaching consumers that are likely to attend, watch, or follow certain sports or sporting events

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  • Marketing Solutions for Travel, Leisure, Entertainment, Hospitality

    Marketing Solutions for Travel, Leisure, Entertainment, Hospitality

    Data-driven marketing solutions for travel, hospitality, leisure and entertainment.

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  • Millennials that are Likely to Spend Big on Discretionary Items

    Millennials that are Likely to Spend Big on Discretionary Items

    Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...

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  • Digital Capabilities Overview

    Digital Capabilities Overview

    Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.

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  • High and Low Spenders Across the Nation

    High and Low Spenders Across the Nation

    Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...

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  • Segmentation using Economic Cohorts

    Segmentation using Economic Cohorts

    Segmentation using Economic Cohorts provides marketers a complete picture of the customer wallet in combination with key demographic, behavioral and lifestyle attributes.

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