Younger consumers offer significant opportunity for future growth, customer lifetime value, and long-term ROI.
However, not all young consumers are the same.
In fact, young affluent consumers have significantly higher assets, higher income, and higher discretionary funds compared to young non-affluent consumers. Find out more about identifying these attractive consumers and gaining them as customers.
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Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.
Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.
Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Sports Fans Digital Targeting Segments help marketers enhance their online marketing efforts by better reaching consumers that are likely to attend, watch, or follow certain sports or sporting events
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
Segmentation using Economic Cohorts provides marketers a complete picture of the customer wallet in combination with key demographic, behavioral and lifestyle attributes.
