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Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Sports Fans Digital Targeting Segments help marketers enhance their online marketing efforts by better reaching consumers that are likely to attend, watch, or follow certain sports or sporting events
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group - Leveraging Data Across Marketing, Media and Commerce Functions.
Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
Segmentation using Economic Cohorts provides marketers a complete picture of the customer wallet in combination with key demographic, behavioral and lifestyle attributes.
Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...
