Equifax provides insights and solutions to help clients target, acquire, manage and retain their most valuable and viable customers and prospects as well as insight into your customers’ and prospects’ economic capacity to spend.
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ViewPower Marketing with Insights - 5 Tips eBook
5 Tips for insights into the consumer wallet. Reach households likely to have the right financial profile to buy your products or services and have the financial resilience to remain good customers.
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ViewDeepen Engagement with Best Customers Brochure
5 ways to identify your best customers and boost revenue. In an uncertain economy, find the hidden opportunities in your customer base and expand your engagement with them.
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ReadPopular Digital Targeting Segments for Back-to-School Shoppers
Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.
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View6 Ways to Identify Young Affluent Consumers eBook
Less than 20% of young households control more than 80% of the generation’s wealth. These 20% are the Young Affluent. How can you find this attractive audience? Read our eBook.
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ViewEconomic Insights Suite
Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.
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ReadDrive Retail Segmentation with Economic Insights
Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.
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800+ Digital Targeting Segments
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Marketing Solutions for Customer Acquisition Brochure
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
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ViewEquifax - Better Digital Advertising Through Data eBook
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ViewMergers and Acquisitions Handbook for Retail Bank Marketers
Mergers and Acquisitions Handbook for Retail Bank Marketers. Understand your customers and evaluate your new position in the market.
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Read5 Audience Segments You Should Use This Holiday Season
Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.
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Marketing Solutions for Retail
Data-driven marketing solutions for retail.
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ReadTop 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day
Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.
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ReadRetail Best Practices: Implement Syndicated Segmentation Frameworks
Retail marketers recently convened for a webinar about “Reaching for Retail...
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ReadUnderstanding Consumer Financial Durability
When consumers are under economic stress, differentiate your customers' households by likely financial resilience.
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ReadRetail Marketer’s Checklist
Check out the Retail Marketer’s Checklist infographic to learn how Equifax can help you gain the insight you need to develop actionable strategies and tactics to help achieve your goals and better...
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Segmentation Solutions for Retailers
Segmentation Solutions for Retailers - delivering messages that resonate with shoppers.
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800+ Digital Targeting Segments
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Consumer Insights for Retail Loyalty Case Study
Consumer insights for retail loyalty and data-driven marketing.
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ReadShopping and Discretionary Spending - Digital Segments
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
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Retail Store Planning Use Case
Solutions for retail marketing - retail store planning.
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ReadEnable retailers to allow consumers to determine eligibility for credit online
Retailers can offer insights allowing consumers to determine their eligibility for credit online.
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