Equifax provides insights and solutions to help clients target, acquire, manage and retain their most valuable and viable customers and prospects as well as insight into your customers’ and prospects’ economic capacity to spend.

  • Marketing Solutions for Customer Acquisition Brochure

    Marketing Solutions for Customer Acquisition Brochure

    Improve your customer acquisition campaigns with consumer financial data and digital solutions.

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.

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  • Enable retailers to allow consumers to determine eligibility for credit online

    Enable retailers to allow consumers to determine eligibility for credit online

    Retailers can offer insights allowing consumers to determine their eligibility for credit online.

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  • Better Digital Advertising Through Data

    Better Digital Advertising Through Data

    Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.

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  • Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

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  • Financial services firm challenged by wasted online ad spend

    Financial services firm challenged by wasted online ad spend

    Reaching the right audience online with wealth-based targeting

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  • Use compliance-friendly 3rd party data to power marketing models

    Use compliance-friendly 3rd party data to power marketing models

    How to use 3rd party estimated household financial measures without protected class demographics

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    Financial insights, like consumer financial durability, can help you see important differences between consumers.

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Digital Credit Marketing: 97% Email Deliverability… Really

    Digital Credit Marketing: 97% Email Deliverability… Really

    Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...

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  • Spotlight on 2020 Holiday Shopping and Discretionary Spending

    Spotlight on 2020 Holiday Shopping and Discretionary Spending

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  • Five Steps to Take Your Lending Business Online

    Five Steps to Take Your Lending Business Online

    Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.

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  • Shopping and Discretionary Spending - Digital Segments

    Shopping and Discretionary Spending - Digital Segments

    Use our digital targeting segments to help improve online targeting for back-to-school campaigns.

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  • 6 Ways Financial Insights Fuel Marketing

    6 Ways Financial Insights Fuel Marketing

    Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...

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  • Digital Campaigns for Mother's and Father's Days

    Digital Campaigns for Mother's and Father's Days

    Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.

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  • Reach Marketing Enlightenment

    Reach Marketing Enlightenment

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  • Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.

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  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

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  • Digital Identity Packs a One-Two Punch (of Benefits) for Digital Consumers

    Digital Identity Packs a One-Two Punch (of Benefits) for Digital Consumers

    While brick-and-mortar locations will never fully disappear, consumers continue to make their smartphones the channel of choice for shopping and […] The post Digital Identity Packs a One-Two Punch...

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  • 800+ Digital Targeting Segments

    See Our Reach
  • InstaTouch® Pay Vignette Retail0:31

    InstaTouch® Pay Vignette Retail

    Less Friction. Easier Payments. Digital devices enable consumers to do more on-the-go. Consumers expect more from each touchpoint as businesses continue to transform their technology and offerings to

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  • InstaTouch® ID Vignette Retail0:31

    InstaTouch® ID Vignette Retail

    Less Friction. One-Touch Authentication. Digital devices enable consumers to do more on-the-go. Consumers expect more from each touchpoint as businesses continue to transform their technology and offe

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