Equifax provides insights and solutions to help clients target, acquire, manage and retain their most valuable and viable customers and prospects as well as insight into your customers’ and prospects’ economic capacity to spend.

  • Power Marketing with Insights - 5 Tips eBook

    Power Marketing with Insights - 5 Tips eBook

    5 Tips for insights into the consumer wallet. Reach households likely to have the right financial profile to buy your products or services and have the financial resilience to remain good customers.

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  • Deepen Engagement with Best Customers Brochure

    Deepen Engagement with Best Customers Brochure

    5 ways to identify your best customers and boost revenue. In an uncertain economy, find the hidden opportunities in your customer base and expand your engagement with them.

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  • Popular Digital Targeting Segments for Back-to-School Shoppers

    Popular Digital Targeting Segments for Back-to-School Shoppers

    Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.

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  • 6 Ways to Identify Young Affluent Consumers eBook

    6 Ways to Identify Young Affluent Consumers eBook

    Less than 20% of young households control more than 80% of the generation’s wealth. These 20% are the Young Affluent. How can you find this attractive audience? Read our eBook.

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  • Economic Insights Suite

    Economic Insights Suite

    Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.

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  • Drive Retail Segmentation with Economic Insights

    Drive Retail Segmentation with Economic Insights

    Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Marketing Solutions for Customer Acquisition Brochure

    Marketing Solutions for Customer Acquisition Brochure

    Improve your customer acquisition campaigns with consumer financial data and digital solutions.

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  • Equifax - Better Digital Advertising Through Data eBook

    Equifax - Better Digital Advertising Through Data eBook

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  • Mergers and Acquisitions Handbook for Retail Bank Marketers

    Mergers and Acquisitions Handbook for Retail Bank Marketers

    Mergers and Acquisitions Handbook for Retail Bank Marketers. Understand your customers and evaluate your new position in the market.

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  • 5 Audience Segments You Should Use This Holiday Season

    5 Audience Segments You Should Use This Holiday Season

    Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.

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  • Marketing Solutions for Retail

    Marketing Solutions for Retail

    Data-driven marketing solutions for retail.

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  • Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.

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  • Retail Best Practices: Implement Syndicated Segmentation Frameworks

    Retail Best Practices: Implement Syndicated Segmentation Frameworks

    Retail marketers recently convened for a webinar about “Reaching for Retail...

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    When consumers are under economic stress, differentiate your customers' households by likely financial resilience.

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  • Retail Marketer’s Checklist

    Retail Marketer’s Checklist

    Check out the Retail Marketer’s Checklist infographic to learn how Equifax can help you gain the insight you need to develop actionable strategies and tactics to help achieve your goals and better...

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  • Segmentation Solutions for Retailers

    Segmentation Solutions for Retailers

    Segmentation Solutions for Retailers - delivering messages that resonate with shoppers.

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Consumer Insights for Retail Loyalty Case Study

    Consumer Insights for Retail Loyalty Case Study

    Consumer insights for retail loyalty and data-driven marketing.

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  • Shopping and Discretionary Spending - Digital Segments

    Shopping and Discretionary Spending - Digital Segments

    Use our digital targeting segments to help improve online targeting for back-to-school campaigns.

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  • Retail Store Planning Use Case

    Retail Store Planning Use Case

    Solutions for retail marketing - retail store planning.

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  • Enable retailers to allow consumers to determine eligibility for credit online

    Enable retailers to allow consumers to determine eligibility for credit online

    Retailers can offer insights allowing consumers to determine their eligibility for credit online.

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