Equifax provides insights and solutions to help clients target, acquire, manage and retain their most valuable and viable customers and prospects as well as insight into your customers’ and prospects’ economic capacity to spend.

  • Drive Retail Segmentation with Economic Insights

    Drive Retail Segmentation with Economic Insights

    Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.

    Read
  • Data Dialogues Podcast: Where business leaders share their data stories.

    Listen now
  • Marketing Solutions for Customer Acquisition Brochure

    Marketing Solutions for Customer Acquisition Brochure

    Improve your customer acquisition campaigns with consumer financial data and digital solutions.

    View
  • 5 Audience Segments You Should Use This Holiday Season

    5 Audience Segments You Should Use This Holiday Season

    Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.

    Read
  • Marketing Solutions for Retail

    Marketing Solutions for Retail

    Data-driven marketing solutions for retail.

    View
  • Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.

    Read
  • Retail Best Practices: Implement Syndicated Segmentation Frameworks

    Retail Best Practices: Implement Syndicated Segmentation Frameworks

    Retail marketers recently convened for a webinar about “Reaching for Retail...

    Read
  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    Financial insights, like consumer financial durability, can help you see important differences between consumers.

    Read
  • Better Digital Advertising Through Data

    Better Digital Advertising Through Data

    Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.

    View
  • 800+ Digital Targeting Segments

    See Our Reach
  • Retail Marketer’s Checklist

    Retail Marketer’s Checklist

    Check out the Retail Marketer’s Checklist infographic to learn how Equifax can help you gain the insight you need to develop actionable strategies and tactics to help achieve your goals and better...

    Read
  • Segmentation Solutions for Retailers

    Segmentation Solutions for Retailers

    Segmentation Solutions for Retailers - delivering messages that resonate with shoppers.

    View
  • Consumer Insights for Retail Loyalty Case Study

    Consumer Insights for Retail Loyalty Case Study

    Consumer insights for retail loyalty and data-driven marketing.

    View
  • Shopping and Discretionary Spending - Digital Segments

    Shopping and Discretionary Spending - Digital Segments

    Use our digital targeting segments to help improve online targeting for back-to-school campaigns.

    Read
  • Retail Store Planning Use Case

    Retail Store Planning Use Case

    Solutions for retail marketing - retail store planning.

    View
  • Enable retailers to allow consumers to determine eligibility for credit online

    Enable retailers to allow consumers to determine eligibility for credit online

    Retailers can offer insights allowing consumers to determine their eligibility for credit online.

    Read
  • Baby Boomer Wallets are Booming

    Baby Boomer Wallets are Booming

    Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...

    Read
  • Best Practices in Segmentation

    Best Practices in Segmentation

    Best Practices in Segmentation for marketers.

    View
  • Getting to Know Holiday Shopper Segments

    Getting to Know Holiday Shopper Segments

    Want to reach key digital audiences? Let’s get to know a few of our retail digital targeting segments – Jewelry Buyers, Luxury Shoppers, and Mass Market/Discount Shoppers.

    Read
  • 6 Ways Financial Insights Fuel Marketing

    6 Ways Financial Insights Fuel Marketing

    Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...

    Read
  • 800+ Digital Targeting Segments

    See Our Reach
  • Spotlight on 2020 Holiday Shopping and Discretionary Spending

    Spotlight on 2020 Holiday Shopping and Discretionary Spending

    Read
  • Digital Campaigns for Mother's and Father's Days

    Digital Campaigns for Mother's and Father's Days

    Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.

    Read
  • loading
    Loading More...