Equifax provides insights and solutions to help clients target, acquire, manage and retain their most valuable and viable customers and prospects as well as insight into your customers’ and prospects’ economic capacity to spend.
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ViewEconomic Insights Suite
Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.
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ReadDrive Retail Segmentation with Economic Insights
Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.
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Marketing Solutions for Customer Acquisition Brochure
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
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ViewEquifax - Better Digital Advertising Through Data eBook
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ViewMergers and Acquisitions Handbook for Retail Bank Marketers
Mergers and Acquisitions Handbook for Retail Bank Marketers. Understand your customers and evaluate your new position in the market.
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Read5 Audience Segments You Should Use This Holiday Season
Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.
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800+ Digital Targeting Segments
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Marketing Solutions for Retail
Data-driven marketing solutions for retail.
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ReadTop 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day
Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.
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ReadRetail Best Practices: Implement Syndicated Segmentation Frameworks
Retail marketers recently convened for a webinar about “Reaching for Retail...
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ReadUnderstanding Consumer Financial Durability
Financial insights, like consumer financial durability, can help you see important differences between consumers.
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ReadRetail Marketer’s Checklist
Check out the Retail Marketer’s Checklist infographic to learn how Equifax can help you gain the insight you need to develop actionable strategies and tactics to help achieve your goals and better...
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Segmentation Solutions for Retailers
Segmentation Solutions for Retailers - delivering messages that resonate with shoppers.
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Consumer Insights for Retail Loyalty Case Study
Consumer insights for retail loyalty and data-driven marketing.
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ReadShopping and Discretionary Spending - Digital Segments
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
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Retail Store Planning Use Case
Solutions for retail marketing - retail store planning.
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ReadEnable retailers to allow consumers to determine eligibility for credit online
Retailers can offer insights allowing consumers to determine their eligibility for credit online.
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800+ Digital Targeting Segments
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ReadBaby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
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ViewBest Practices in Segmentation
Best Practices in Segmentation for marketers.
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ReadGetting to Know Holiday Shopper Segments
Want to reach key digital audiences? Let’s get to know a few of our retail digital targeting segments – Jewelry Buyers, Luxury Shoppers, and Mass Market/Discount Shoppers.
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Read6 Ways Financial Insights Fuel Marketing
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
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