Best Practices in Segmentation

Applying segmentation best practices can help drive improved marketing and sales performance, and operational efficiency, while also helping to create a more personalized customer experience across multiple channels and touchpoints.  By integrating both internal and external data-driven insights into a comprehensive customer segmentation framework that is leveraged across your business, you can better connect with focused, more relevant and interested audiences.

See the ebook to explore some common segmentation pitfalls and fresh ideas, tactics and resources that can help you create a more dynamic segmentation strategy to improve marketing efficiency, performance and business profitability. 

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