Reach high potential consumers that are more likely to have the desired financial capacity to purchase your merchandise and the propensity for your brand, products, and services
Enhance segmentation efforts, CRM systems, and predictive models to better optimize shopper profiles using estimated consumer income and buying capacity as a key element
Execute omni-channel marketing efforts including direct mail, email, online, mobile, and addressable TV using insight on estimated consumer financial attributes
Inform communications and advertising strategies for loyalty programs, new store openings, and special offers
