Retailers can leverage actionable segmentation data and market more effectively to your customers. Hear Best Practices in this IXI Services podcast. IXI‘s recent webinar discussed ways that retailers can work towards improved customer engagement through a 360-degree view of their customers and prospects. Reaching this type of “retail nirvana” is not impossible, nor does it need to be a costly endeavor. Rather, implementing a syndicated segmentation framework to leverage in-house and third-party data can help greatly. Many Equifax clients have used syndicated segmentation frameworks to help implement best practices, overcome departmental silos and better utilize their internal data. The full webinar is available at: http://resources.ixicorp.com/videos-webinars-podcasts-2/reaching-for-retail-nirvana-better-leverage-data-to-engage-your-most-valuable-shoppers
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Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.
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