Retailers can leverage actionable segmentation data and market more effectively to your customers. Hear Best Practices in this IXI Services podcast. IXI‘s recent webinar discussed ways that retailers can work towards improved customer engagement through a 360-degree view of their customers and prospects. Reaching this type of “retail nirvana” is not impossible, nor does it need to be a costly endeavor. Rather, implementing a syndicated segmentation framework to leverage in-house and third-party data can help greatly. Many Equifax clients have used syndicated segmentation frameworks to help implement best practices, overcome departmental silos and better utilize their internal data. The full webinar is available at: http://resources.ixicorp.com/videos-webinars-podcasts-2/reaching-for-retail-nirvana-better-leverage-data-to-engage-your-most-valuable-shoppers
800+ Digital Targeting SegmentsSee Our Reach
Retailers can offer insights allowing consumers to determine their eligibility for credit online.
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Reaching the right audience online with wealth-based targeting
Custom addressable TV segments help achieve 500% lift in new account assets
How to use 3rd party estimated household financial measures without protected class demographics
Financial insights, like consumer financial durability, can help you see important differences between consumers.
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...
It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […] The post Building Digital Trust: The New Normal appeared first on...
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Sports Fans Digital Targeting Segments help marketers enhance their online marketing efforts by better reaching consumers that are likely to attend, watch, or follow certain sports or sporting events
Want to reach key digital audiences? Let’s get to know a few of our retail digital targeting segments – Jewelry Buyers, Luxury Shoppers, and Mass Market/Discount Shoppers.
Data-driven marketing solutions for travel, hospitality, leisure and entertainment.