PODCAST: Reaching for Retail Nirvana: Better Leverage Data to Engage Valuable Shoppers

Retailers can offer insights allowing consumers to determine their eligibility for credit online.

Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

Reaching the right audience online with wealth-based targeting

Custom addressable TV segments help achieve 500% lift in new account assets

How to use 3rd party estimated household financial measures without protected class demographics

Financial insights, like consumer financial durability, can help you see important differences between consumers.

Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...

It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […] The post Building Digital Trust: The New Normal appeared first on...

Use our digital targeting segments to help improve online targeting for back-to-school campaigns.

Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...

Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.

Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

Want to reach key digital audiences? Let’s get to know a few of our retail digital targeting segments – Jewelry Buyers, Luxury Shoppers, and Mass Market/Discount Shoppers.