Retail marketers and real estate planners can use insights on household economics
and market potential, in conjunction with their internal data, to better help identify
high-potential customers and prospects for marketing efforts.
By using economic insights from Equifax, retailers can better narrow their target audience, help improve marketing campaign efficiency, and better gauge sales potential for new stores.
800+ Digital Targeting Segments
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Retailers can offer insights allowing consumers to determine their eligibility for credit online.
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Reaching the right audience online with wealth-based targeting
Custom addressable TV segments help achieve 500% lift in new account assets
How to use 3rd party estimated household financial measures without protected class demographics
Financial insights, like consumer financial durability, can help you see important differences between consumers.
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Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
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Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Sports Fans Digital Targeting Segments help marketers enhance their online marketing efforts by better reaching consumers that are likely to attend, watch, or follow certain sports or sporting events
Want to reach key digital audiences? Let’s get to know a few of our retail digital targeting segments – Jewelry Buyers, Luxury Shoppers, and Mass Market/Discount Shoppers.
Data-driven marketing solutions for travel, hospitality, leisure and entertainment.
