Today’s retailers have been working with data and segmentation systems for years, although those systems are often siloed across departments. By incorporating data-driven measures of economic capacity and a comprehensive economic-based segmentation system, retailers can gain a holistic view of customers and prospects, better identify likely high spenders other high-potential audiences, and deliver messages that better resonate with desired households across both offline and online channels.
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Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.
Retailers can offer insights allowing consumers to determine their eligibility for credit online.
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Reaching the right audience online with wealth-based targeting
How to use 3rd party estimated household financial measures without protected class demographics
Financial insights, like consumer financial durability, can help you see important differences between consumers.
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Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
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Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Sports Fans Digital Targeting Segments help marketers enhance their online marketing efforts by better reaching consumers that are likely to attend, watch, or follow certain sports or sporting events
Want to reach key digital audiences? Let’s get to know a few of our retail digital targeting segments – Jewelry Buyers, Luxury Shoppers, and Mass Market/Discount Shoppers.
Data-driven marketing solutions for travel, hospitality, leisure and entertainment.
Digital Targeting Segments - Target Consumers By Their Spending Propensities.