Today’s retailers have been working with data and segmentation systems for years, although those systems are often siloed across departments. By incorporating data-driven measures of economic capacity and a comprehensive economic-based segmentation system, retailers can gain a holistic view of customers and prospects, better identify likely high spenders other high-potential audiences, and deliver messages that better resonate with desired households across both offline and online channels.
Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.
Less than 20% of young households control more than 80% of the generation’s wealth. These 20% are the Young Affluent. How can you find this attractive audience? Read our eBook.
Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.
Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
Mergers and Acquisitions Handbook for Retail Bank Marketers. Understand your customers and evaluate your new position in the market.
Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.
Data-driven marketing solutions for retail.
Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.
Retail marketers recently convened for a webinar about “Reaching for Retail...
When consumers are under economic stress, differentiate your customers' households by likely financial resilience.
Check out the Retail Marketer’s Checklist infographic to learn how Equifax can help you gain the insight you need to develop actionable strategies and tactics to help achieve your goals and better...
Consumer insights for retail loyalty and data-driven marketing.
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
Solutions for retail marketing - retail store planning.
Retailers can offer insights allowing consumers to determine their eligibility for credit online.
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Best Practices in Segmentation for marketers.
Want to reach key digital audiences? Let’s get to know a few of our retail digital targeting segments – Jewelry Buyers, Luxury Shoppers, and Mass Market/Discount Shoppers.