Resources for Travel, Leisure, Entertainment & Hospitality Marketers

Equifax can help travel marketers acquire new customers, improve campaign productivity and create more tailored messages. Better identify customers / prospects likely to complement your company’s brands, products, and services.

  • Marketing Measurement: Leader or Laggard?

    Marketing Measurement: Leader or Laggard?

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  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

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  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

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  • 600+ Digital Targeting Segments

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  • Innovative CMOs get Top-dollar ROI

    Innovative CMOs get Top-dollar ROI

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  • Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today

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  • Read our Hospitality Use Case

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  • OptimaHub Marketing Attribution – The Hidden Markov Model1:55

    OptimaHub Marketing Attribution – The Hidden Markov Model

    Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi

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  • The Cookie Crumbles - The Need for People-based Measurement

    The Cookie Crumbles - The Need for People-based Measurement

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  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

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  • Optimize Marketing Spend! ROI Calculator

    Optimize Marketing Spend! ROI Calculator

    Find out how much you can optimize your marketing spend with our ROI Calculator!

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  • Gen X Households with High Total Income

    Gen X Households with High Total Income

    Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.

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  • Check out a Cruise Use Case

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  • Marketing Solutions for Travel, Leisure, Entertainment, Hospitality

    Marketing Solutions for Travel, Leisure, Entertainment, Hospitality

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  • The State of Data 2017 - DMA-IAB-Winterberry Group

    The State of Data 2017 - DMA-IAB-Winterberry Group

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  • Millennials that are Likely to Spend Big on Discretionary Items

    Millennials that are Likely to Spend Big on Discretionary Items

    Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...

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  • 600+ Digital Targeting Segments

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  • Digital Capabilities Overview

    Digital Capabilities Overview

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  • State-Level Median Household Income

    State-Level Median Household Income

    The median estimated income for all U.S. households in 2017 is $77,337. This is a 6% ($4,308) increase over the median household income in 2014..

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  • Metro Areas with Big Gains in Discretionary Spending

    Metro Areas with Big Gains in Discretionary Spending

    Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...

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  • The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

    The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

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  • Cost per Profitable Acquisition is the Metric to Measure

    Cost per Profitable Acquisition is the Metric to Measure

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  • High and Low Spenders Across the Nation

    High and Low Spenders Across the Nation

    Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...

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  • 2016 US Outbound Travel White Paper

    2016 US Outbound Travel White Paper

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