Equifax can help travel marketers acquire new customers, improve campaign productivity and create more tailored messages. Better identify customers / prospects likely to complement your company’s brands, products, and services.
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ReadEnable retailers to allow consumers to determine eligibility for credit online
Retailers can offer insights allowing consumers to determine their eligibility for credit online.
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ReadEstimated household-level total income helps mortgage servicers and investors
With estimated household-level total income, servicers can enhance customer retention and investors can better analyze and predict accounts that are likely to prepay.
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Data Dialogues Podcast: Where business leaders share their data stories.
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ViewBetter Digital Advertising Through Data
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
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ReadFirms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
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ReadDigital Campaigns for Mother's and Father's Days
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
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Marketing Solutions for Travel, Leisure, Entertainment, Hospitality
Data-driven marketing solutions for travel, hospitality, leisure and entertainment.
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Travel and Hospitality Propensity - Digital Targeting Segments
Travel and Hospitality Digital Targeting Segments help travel brands and marketers – such as cruise companies, resorts, or tourist destinations – enhance their online marketing efforts.
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ReadHelping to Overcome Audience Fatigue in Affluent Travel Marketing
One of the biggest challenges travel marketers face is that the typical affluent audience pool is fairly finite. Much of marketers’ efforts go toward addressing consumers who have traveled in the...
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800+ Digital Targeting Segments
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ReadGen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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Better Identify Consumers for Hospitality Offers
How to better identify consumers for hospitality offers.
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ReadReach Marketing Enlightenment
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Digital Targeting Segments - Online Interest
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
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ReadForrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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ReadPodcast: "Still a Lot of Problems in Data Wrangling"
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
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Digital Targeting Segments - Spending Propensities
Digital Targeting Segments - Target Consumers By Their Spending Propensities.
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Read5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
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ReadInnovative CMOs get Top-dollar ROI
Innovative CMOs get top-dollar ROI with campaign optimization and data.
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ReadData Integrity: A Marketer’s Opportunity Today
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
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800+ Digital Targeting Segments
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ReadMillennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
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Digital Capabilities Overview
Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.
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