Equifax can help travel marketers acquire new customers, improve campaign productivity and create more tailored messages. Better identify customers / prospects likely to complement your company’s brands, products, and services.

  • Enable retailers to allow consumers to determine eligibility for credit online

    Enable retailers to allow consumers to determine eligibility for credit online

    Retailers can offer insights allowing consumers to determine their eligibility for credit online.

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  • Estimated household-level total income helps mortgage servicers and investors

    Estimated household-level total income helps mortgage servicers and investors

    With estimated household-level total income, servicers can enhance customer retention and investors can better analyze and predict accounts that are likely to prepay.

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Better Digital Advertising Through Data

    Better Digital Advertising Through Data

    Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.

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  • Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

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  • Digital Campaigns for Mother's and Father's Days

    Digital Campaigns for Mother's and Father's Days

    Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.

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  • Marketing Solutions for Travel, Leisure, Entertainment, Hospitality

    Marketing Solutions for Travel, Leisure, Entertainment, Hospitality

    Data-driven marketing solutions for travel, hospitality, leisure and entertainment.

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  • Travel and Hospitality Propensity - Digital Targeting Segments

    Travel and Hospitality Propensity - Digital Targeting Segments

    Travel and Hospitality Digital Targeting Segments help travel brands and marketers – such as cruise companies, resorts, or tourist destinations – enhance their online marketing efforts.

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  • Helping to Overcome Audience Fatigue in Affluent Travel Marketing

    Helping to Overcome Audience Fatigue in Affluent Travel Marketing

    One of the biggest challenges travel marketers face is that the typical affluent audience pool is fairly finite. Much of marketers’ efforts go toward addressing consumers who have traveled in the...

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Gen X Households with High Total Income

    Gen X Households with High Total Income

    Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.

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  • Better Identify Consumers for Hospitality Offers

    Better Identify Consumers for Hospitality Offers

    How to better identify consumers for hospitality offers.

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  • Reach Marketing Enlightenment

    Reach Marketing Enlightenment

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  • Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.

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  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

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  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"

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  • Digital Targeting Segments - Spending Propensities

    Digital Targeting Segments - Spending Propensities

    Digital Targeting Segments - Target Consumers By Their Spending Propensities.

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  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

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  • Innovative CMOs get Top-dollar ROI

    Innovative CMOs get Top-dollar ROI

    Innovative CMOs get top-dollar ROI with campaign optimization and data.

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  • Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Millennials that are Likely to Spend Big on Discretionary Items

    Millennials that are Likely to Spend Big on Discretionary Items

    Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...

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  • Digital Capabilities Overview

    Digital Capabilities Overview

    Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.

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