Resources for Travel, Leisure, Entertainment & Hospitality Marketers
Equifax can help travel marketers acquire new customers, improve campaign productivity and create more tailored messages. Better identify customers / prospects likely to complement your company’s brands, products, and services.
-
1:55Watch VideoOptimaHub Marketing Attribution – The Hidden Markov Model
Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
-
Read PDF
The Cookie Crumbles - The Need for People-based Measurement
-
Read ArticleForrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
-
Read ArticleOptimize Marketing Spend! ROI Calculator
Find out how much you can optimize your marketing spend with our ROI Calculator!
-
Read ArticleGen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
-
Read our Hospitality Use Case
Learn More -
Read PDF
Marketing Solutions for Travel, Leisure, Entertainment, Hospitality
-
600+ Digital Targeting Segments
Learn More -
Read PDF
The State of Data 2017 - DMA-IAB-Winterberry Group
-
Read ArticleMillennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
-
Read PDF
Digital Capabilities Overview
-
Read ArticleState-Level Median Household Income
The median estimated income for all U.S. households in 2017 is $77,337. This is a 6% ($4,308) increase over the median household income in 2014..
-
Check out a Cruise Use Case
Learn More -
Read ArticleMetro Areas with Big Gains in Discretionary Spending
Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...
-
Read PDF
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
-
Read PDF
Cost per Profitable Acquisition is the Metric to Measure
-
Read ArticleHigh and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
-
Read PDF
2016 US Outbound Travel White Paper
-
Read PDF
Digital Marketing Best Practices
-
Read PDF
Segmentation using Economic Cohorts
-
Read ArticleEconomic Cohorts - Cluster Details
-
Read ArticleOmni-Channel Advertising: Comparing the Channels
Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...
-
Read ArticleDigital Targeting Segments from Equifax
-
Loading More...
