Equifax can help travel marketers acquire new customers, improve campaign productivity and create more tailored messages. Better identify customers / prospects likely to complement your company’s brands, products, and services.

  • Digital Campaigns for Mother's and Father's Days

    Digital Campaigns for Mother's and Father's Days

    Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.

    Read Article
  • Marketing Solutions for Travel, Leisure, Entertainment, Hospitality

    Marketing Solutions for Travel, Leisure, Entertainment, Hospitality

    Data-driven marketing solutions for travel, hospitality, leisure and entertainment.

    Read PDF
  • Travel and Hospitality Propensity - Digital Targeting Segments

    Travel and Hospitality Propensity - Digital Targeting Segments

    Travel and Hospitality Digital Targeting Segments help travel brands and marketers – such as cruise companies, resorts, or tourist destinations – enhance their online marketing efforts.

    Read PDF
  • 800+ Digital Targeting Segments

    See Details/Reach
  • Helping to Overcome Audience Fatigue in Affluent Travel Marketing

    Helping to Overcome Audience Fatigue in Affluent Travel Marketing

    One of the biggest challenges travel marketers face is that the typical affluent audience pool is fairly finite. Much of marketers’ efforts go toward addressing consumers who have traveled in the...

    Read Article
  • Gen X Households with High Total Income

    Gen X Households with High Total Income

    Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.

    Read Article
  • Read our Hospitality Use Case

    Learn More
  • Better Identify Consumers for Hospitality Offers

    Better Identify Consumers for Hospitality Offers

    How to better identify consumers for hospitality offers.

    Read PDF
  • Forrester: Marketing Measurement Drives Business Success

    Download Report
  • Reach Marketing Enlightenment

    Reach Marketing Enlightenment

    Read Article
  • Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.

    Read PDF
  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

    Read Article
  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"

    Read Article
  • Check out a Cruise Use Case

    Learn More
  • Digital Targeting Segments - Spending Propensities

    Digital Targeting Segments - Spending Propensities

    Digital Targeting Segments - Target Consumers By Their Spending Propensities.

    Read PDF
  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

    Read Article
  • Innovative CMOs get Top-dollar ROI

    Innovative CMOs get Top-dollar ROI

    Innovative CMOs get top-dollar ROI with campaign optimization and data.

    Read Article
  • 800+ Digital Targeting Segments

    See Details/Reach
  • Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.

    Read Article
  • Millennials that are Likely to Spend Big on Discretionary Items

    Millennials that are Likely to Spend Big on Discretionary Items

    Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...

    Read Article
  • Digital Capabilities Overview

    Digital Capabilities Overview

    Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.

    Read PDF
  • State-Level Median Household Income

    State-Level Median Household Income

    The median estimated income for all U.S. households in 2017 is $77,337. This is a 6% ($4,308) increase over the median household income in 2014..

    Read Article
  • Metro Areas with Big Gains in Discretionary Spending

    Metro Areas with Big Gains in Discretionary Spending

    Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...

    Read Article
  • The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

    The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

    The Data-Centric Org 2018 - DMA-IAB-Winterberry Group - Leveraging Data Across Marketing, Media and Commerce Functions.

    Read PDF
  • Cost per Profitable Acquisition is the Metric to Measure

    Cost per Profitable Acquisition is the Metric to Measure

    Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.

    Read PDF
  • loading
    Loading More...