Equifax can help travel marketers acquire new customers, improve campaign productivity and create more tailored messages. Better identify customers / prospects likely to complement your company’s brands, products, and services.
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ViewEquifax - Better Digital Advertising Through Data eBook
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Marketing Solutions for Travel, Leisure, Entertainment, Hospitality
Data-driven marketing solutions for travel, hospitality, leisure and entertainment.
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ViewEconomic Insights Suite
Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.
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How Cruise Marketers can Better Identify High-potential Audiences
How Cruise Marketers can Better Identify High-potential Audiences.
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Better Identify Consumers for Hospitality Offers
How to better identify consumers for hospitality offers.
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Travel and Hospitality Propensity - Digital Targeting Segments
Travel and Hospitality Digital Targeting Segments help travel brands and marketers – such as cruise companies, resorts, or tourist destinations – enhance their online marketing efforts.
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ReadUnderstanding Consumer Financial Durability
When consumers are under economic stress, differentiate your customers' households by likely financial resilience.
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ReadTop Vacation Destinations for High Income Households
With the summer travel season on the horizon, we decided to take a look at the travel preferences of high income households ($100K-$200K estimated annual household income). The maps in this post...
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800+ Digital Targeting Segments
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Segmentation using Economic Cohorts
Segmentation using Economic Cohorts provides marketers a complete picture of the customer wallet in combination with key demographic, behavioral and lifestyle attributes.
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ReadEconomic Cohorts - Cluster Details
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Marketing Solutions for Customer Acquisition Brochure
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
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ReadDrive Retail Segmentation with Economic Insights
Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.
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Read5 Audience Segments You Should Use This Holiday Season
Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.
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ReadLuxury Travelers – Where Do They Live?
In the past we explored preferred travel destinations and activities of U.S. households. This month, we decided to take a closer look at where households who are likely to take luxury vacations...
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Economic Cohorts brochure
Economic Cohorts - Segment Households by What Matters Most – a View of Household Economics.
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ReadEnable retailers to allow consumers to determine eligibility for credit online
Retailers can offer insights allowing consumers to determine their eligibility for credit online.
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ReadBuy Now, Pay Later FinTechs: Gifting Greater Financial Health
Buy Now, Pay Later FinTechs are Well-Positioned to Drive Holiday Sales in 2020 Buy now, pay later FinTechs are well-positioned […] The post Buy Now, Pay Later FinTechs: Gifting Greater Financial...
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ReadVacation Activity Preferences
With summer vacation season in full swing, we decided to take a look at the preferred domestic vacation activities of U.S. households using our Economic Cohorts framework. The post Vacation...
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800+ Digital Targeting Segments
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ReadUS International Travel – Secure in Suburbia Segment
Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...
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ReadUS International Travel – Affluent Empty Nests Segment
Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...
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