Resources for Travel, Leisure, Entertainment & Hospitality Marketers

Equifax can help travel marketers acquire new customers, improve campaign productivity and create more tailored messages. Better identify customers / prospects likely to complement your company’s brands, products, and services.

  • OptimaHub Marketing Attribution – The Hidden Markov Model1:55

    OptimaHub Marketing Attribution – The Hidden Markov Model

    Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi

    Watch Video
  • ×

    Read More about Solutions for Travel Marketers

    First Name
    Last Name
    Role
    Industry
    Thank you!
    Error - something went wrong!
  • The Cookie Crumbles - The Need for People-based Measurement

    The Cookie Crumbles - The Need for People-based Measurement

    Read PDF
  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

    Read Article
  • Optimize Marketing Spend! ROI Calculator

    Optimize Marketing Spend! ROI Calculator

    Find out how much you can optimize your marketing spend with our ROI Calculator!

    Read Article
  • Gen X Households with High Total Income

    Gen X Households with High Total Income

    Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.

    Read Article
  • Read our Hospitality Use Case

    Learn More
  • Marketing Solutions for Travel, Leisure, Entertainment, Hospitality

    Marketing Solutions for Travel, Leisure, Entertainment, Hospitality

    Read PDF
  • 600+ Digital Targeting Segments

    Learn More
  • The State of Data 2017 - DMA-IAB-Winterberry Group

    The State of Data 2017 - DMA-IAB-Winterberry Group

    Read PDF
  • Millennials that are Likely to Spend Big on Discretionary Items

    Millennials that are Likely to Spend Big on Discretionary Items

    Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...

    Read Article
  • Digital Capabilities Overview

    Digital Capabilities Overview

    Read PDF
  • State-Level Median Household Income

    State-Level Median Household Income

    The median estimated income for all U.S. households in 2017 is $77,337. This is a 6% ($4,308) increase over the median household income in 2014..

    Read Article
  • Check out a Cruise Use Case

    Learn More
  • Metro Areas with Big Gains in Discretionary Spending

    Metro Areas with Big Gains in Discretionary Spending

    Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...

    Read Article
  • The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

    The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

    Read PDF
  • Cost per Profitable Acquisition is the Metric to Measure

    Cost per Profitable Acquisition is the Metric to Measure

    Read PDF
  • High and Low Spenders Across the Nation

    High and Low Spenders Across the Nation

    Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...

    Read Article
  • 2016 US Outbound Travel White Paper

    2016 US Outbound Travel White Paper

    Read PDF
  • Digital Marketing Best Practices

    Digital Marketing Best Practices

    Read PDF
  • Segmentation using Economic Cohorts

    Segmentation using Economic Cohorts

    Read PDF
  • Economic Cohorts - Cluster Details

    Economic Cohorts - Cluster Details

    Read Article
  • Omni-Channel Advertising: Comparing the Channels

    Omni-Channel Advertising: Comparing the Channels

    Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...

    Read Article
  • Digital Targeting Segments from Equifax

    Digital Targeting Segments from Equifax

    Read Article
  • loading
    Loading More...