Resources for Travel, Leisure, Entertainment & Hospitality Marketers
Equifax can help travel marketers acquire new customers, improve campaign productivity and create more tailored messages. Better identify customers / prospects likely to complement your company’s brands, products, and services.
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Read ArticleMarketing Measurement: Leader or Laggard?
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Read Article5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
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Read ArticlePodcast: "Still a Lot of Problems in Data Wrangling"
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600+ Digital Targeting Segments
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Read ArticleInnovative CMOs get Top-dollar ROI
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Read ArticleData Integrity: A Marketer’s Opportunity Today
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Read our Hospitality Use Case
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1:55Watch VideoOptimaHub Marketing Attribution – The Hidden Markov Model
Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
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The Cookie Crumbles - The Need for People-based Measurement
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Read ArticleForrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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Read ArticleOptimize Marketing Spend! ROI Calculator
Find out how much you can optimize your marketing spend with our ROI Calculator!
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Read ArticleGen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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Check out a Cruise Use Case
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Marketing Solutions for Travel, Leisure, Entertainment, Hospitality
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The State of Data 2017 - DMA-IAB-Winterberry Group
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Read ArticleMillennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
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600+ Digital Targeting Segments
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Digital Capabilities Overview
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Read ArticleState-Level Median Household Income
The median estimated income for all U.S. households in 2017 is $77,337. This is a 6% ($4,308) increase over the median household income in 2014..
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Read ArticleMetro Areas with Big Gains in Discretionary Spending
Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...
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The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
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Cost per Profitable Acquisition is the Metric to Measure
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Read ArticleHigh and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
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2016 US Outbound Travel White Paper
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