Equifax partnered with EyeforTravel for this in-depth white paper analyzing US consumer trends in international travel. These types of statistics, and more, are available for our customers in travel, leisure, entertainment and hospitality. Contact us for more information on custom research or ways to make your consumer marketing efforts more effective.
Does your state have high spenders or low spenders? Take a look at the table below to see which states hav...
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Retailers can offer insights allowing consumers to determine their eligibility for credit online.
With estimated household-level total income, servicers can enhance customer retention and investors can better analyze and predict accounts that are likely to prepay.
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
Data-driven marketing solutions for travel, hospitality, leisure and entertainment.
Travel and Hospitality Digital Targeting Segments help travel brands and marketers – such as cruise companies, resorts, or tourist destinations – enhance their online marketing efforts.
One of the biggest challenges travel marketers face is that the typical affluent audience pool is fairly finite. Much of marketers’ efforts go toward addressing consumers who have traveled in the...
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
How to better identify consumers for hospitality offers.
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
Digital Targeting Segments - Target Consumers By Their Spending Propensities.
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
Innovative CMOs get top-dollar ROI with campaign optimization and data.
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...