Marketing Measurement: Leader or Laggard?
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5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […]
The post 5 Do’s and Don’ts for your Marketing Measurement...
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Podcast: "Still a Lot of Problems in Data Wrangling"
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Innovative CMOs get Top-dollar ROI
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Data Integrity: A Marketer’s Opportunity Today
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Forrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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Optimize Marketing Spend! ROI Calculator
Find out how much you can optimize your marketing spend with our ROI Calculator!
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Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income.
The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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Millennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them?
The post Millennials that are Likely to Spend Big on Discretionary...
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State-Level Median Household Income
The median estimated income for all U.S. households in 2017 is $77,337. This is a 6% ($4,308) increase over the median household income in 2014..
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Metro Areas with Big Gains in Discretionary Spending
Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...
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High and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
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