This podcast, by Equifax Chief Digital Officer Jeff Sporn, discusses ways Equifax can help companies optimize ROI using robust marketing measurement and actionable insights.
To explore unified measurement, Equifax commissioned a thought leadership paper with Forrester Consulting. In this podcast, Jeff Sporn discusses how Equifax helps customers with marketing measurement, including:
- Shining light on valuable touchpoints in a chaotic customer journey
- Incorporating online and offline data for a more coherent view of conversion
Download your copy of the Forrester paper: Leader of the Pack: How Holistic Marketing Measurement Drives Business Success