Travel marketers can help improve the efficiency of their campaigns by incorporating estimated spending measures into segmentation efforts and marketing to key audiences based on their likely spending capacity.
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Podcast: Holiday Gift or Kick the Can?
How will the latest political news and vaccine rollout impact holiday spending? It was a busy news week with talk […] The post Podcast: Holiday Gift or Kick the Can? appeared first on Equifax...
Market Pulse: Year-End Holiday Spending Trends, Economic Insights
This is a recap of the December 10 webinar, Market Pulse: Consumer Spending Trends and Expectations. We’re sharing key insights […] The post Market Pulse: Year-End Holiday Spending Trends,...
Holiday 2020 Consumer Spending: Your Questions Answered
Businesses must learn how to take advantage of seasonal spending, while protecting their portfolios and mitigating risk. For the December […] The post Holiday 2020 Consumer Spending: Your...
Enable retailers to allow consumers to determine eligibility for credit online
Retailers can offer insights allowing consumers to determine their eligibility for credit online.
With estimated household-level total income, servicers can enhance customer retention and investors can better analyze and predict accounts that are likely to prepay.
Buy Now, Pay Later FinTechs: Gifting Greater Financial Health
Buy Now, Pay Later FinTechs are Well-Positioned to Drive Holiday Sales in 2020 Buy now, pay later FinTechs are well-positioned […] The post Buy Now, Pay Later FinTechs: Gifting Greater Financial...
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
Build Effective Holiday Auto Promotions
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to […] The post Build Effective Holiday Auto Promotions appeared first on...
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
Want to reach key digital audiences? Let’s get to know a few of our retail digital targeting segments – Jewelry Buyers, Luxury Shoppers, and Mass Market/Discount Shoppers.
Insights on US International Travelers
White Paper Discusses Forecasts, Consumer Profiles, Spending Patterns and Key Segments IXI Services has teamed up with EyeforTravel, a UK-based travel consultancy, to produce an in-depth look at...
Online Shopping Habits by Age and Income Tier
With the holiday shopping season ramping up, we wanted to see how age and income impact households’ likely dominant online shopping preferences. The post Online Shopping Habits by Age and Income...
Luxury Travelers – Where Do They Live?
In the past we explored preferred travel destinations and activities of U.S. households. This month, we decided to take a closer look at where households who are likely to take luxury vacations...
Big Spenders on Travel
With the summer vacation season on the horizon, we wanted to look at the Economic Cohorts clusters that are most likely to spend at least $5,000 on a vacation. The post Big Spenders on Travel...
Shopping Styles by Age and Income Tier
With the holiday shopping season in full swing, we wanted to investigate the impact of age bracket and income tier on a household’s shopping style. The post Shopping Styles by Age and Income Tier...
Vacation Activity Preferences
With summer vacation season in full swing, we decided to take a look at the preferred domestic vacation activities of U.S. households using our Economic Cohorts framework. The post Vacation...