Travel marketers can help improve the efficiency of their campaigns by incorporating estimated spending measures into segmentation efforts and marketing to key audiences based on their likely spending capacity.
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Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.
Less than 20% of young households control more than 80% of the generation’s wealth. These 20% are the Young Affluent. How can you find this attractive audience? Read our eBook.
Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.
Travel and Hospitality Digital Targeting Segments help travel brands and marketers – such as cruise companies, resorts, or tourist destinations – enhance their online marketing efforts.
When consumers are under economic stress, differentiate your customers' households by likely financial resilience.
Top Vacation Destinations for High Income Households
With the summer travel season on the horizon, we decided to take a look at the travel preferences of high income households ($100K-$200K estimated annual household income). The maps in this post...
Segmentation using Economic Cohorts provides marketers a complete picture of the customer wallet in combination with key demographic, behavioral and lifestyle attributes.
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.
5 Audience Segments You Should Use This Holiday Season
Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.
Luxury Travelers – Where Do They Live?
In the past we explored preferred travel destinations and activities of U.S. households. This month, we decided to take a closer look at where households who are likely to take luxury vacations...
Economic Cohorts brochure
Economic Cohorts - Segment Households by What Matters Most – a View of Household Economics.
Enable retailers to allow consumers to determine eligibility for credit online
Retailers can offer insights allowing consumers to determine their eligibility for credit online.
Buy Now, Pay Later FinTechs: Gifting Greater Financial Health
Buy Now, Pay Later FinTechs are Well-Positioned to Drive Holiday Sales in 2020 Buy now, pay later FinTechs are well-positioned […] The post Buy Now, Pay Later FinTechs: Gifting Greater Financial...
Vacation Activity Preferences
With summer vacation season in full swing, we decided to take a look at the preferred domestic vacation activities of U.S. households using our Economic Cohorts framework. The post Vacation...
US International Travel – Secure in Suburbia Segment
Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...