Big Spenders on Travel

April 2, 2015 Data-driven Marketing

With the summer vacation season on the horizon, we wanted to look at the Economic Cohorts clusters that are most likely to spend at least $5,000 on a vacation. The clusters below are the top ranking big spenders on travel:

Big Spenders on Travel

Source: Economic Cohorts® and Discretionary Spending Dollars™

Spotlight on Cluster N67

In addition to being big spenders on vacation, what are some other travel preferences and behaviors of this cluster?

  • Travel domestically and internationally
  • Likely to use a travel agent
  • Often travel to visit relatives or friends
  • Travel for business and personal vacations
  • Likely to take multiple trips each year, including a ski trip and a summer vacation to sightsee and go to the beach

 

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