Data Integrity: A Marketer’s Opportunity Today

MartechSeries article by Equifax Data-driven Marketing General Manager, Mykolas Rambus on:

Data Integrity: A Marketer's Opportunity Today

Having confidence in the integrity of your data, data management and activations, and the metrics that prove it out, is the best way to keep hold of the precious marketing dollars your CFOs and CEOs will otherwise be targeting.

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Best Practices in Segmentation
Best Practices in Segmentation

Best Practices in Segmentation for marketers.

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