Enable retailers to allow consumers to determine eligibility for credit online
Retailers can offer insights allowing consumers to determine their eligibility for credit online.
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Estimated household-level total income helps mortgage servicers and investors
With estimated household-level total income, servicers can enhance customer retention and investors can better analyze and predict accounts that are likely to prepay.
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Firms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
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Digital Campaigns for Mother's and Father's Days
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
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Helping to Overcome Audience Fatigue in Affluent Travel Marketing
One of the biggest challenges travel marketers face is that the typical affluent audience pool is fairly finite. Much of marketers’ efforts go toward addressing consumers who have traveled in the...
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Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income.
The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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Reach Marketing Enlightenment
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Forrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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Podcast: "Still a Lot of Problems in Data Wrangling"
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
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5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […]
The post 5 Do’s and Don’ts for your Marketing Measurement...
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Innovative CMOs get Top-dollar ROI
Innovative CMOs get top-dollar ROI with campaign optimization and data.
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Data Integrity: A Marketer’s Opportunity Today
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
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Millennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them?
The post Millennials that are Likely to Spend Big on Discretionary...
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State-Level Median Household Income
The median estimated income for all U.S. households in 2017 is $77,337. This is a 6% ($4,308) increase over the median household income in 2014..
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