Digital Marketing Best Practices

Better digital advertising is a key goal for marketers, but putting relevant messages in front of consumers who actually intend to complete a purchase is a universal challenge. In this collection of case studies, Equifax demonstrates how to leverage data to reach the right audience efficiently.

You’ll learn:

  • How Equifax helped an auto manufacturer and its dealers better identify consumers with the intent to purchase
  • How advertisers can use additional data sources to improve their online advertising campaigns
  • How to import offline data and maintain privacy throughout onboarding
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2016 US Outbound Travel White Paper
2016 US Outbound Travel White Paper

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Segmentation using Economic Cohorts

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Gen X Households with High Total Income
Gen X Households with High Total Income

Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen...

Gen X Households with High Total Income
Gen X Households with High Total Income

Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.

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Upward Mobility Income Range Digital Targeting Segments
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The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
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