How Cruise Marketers can Better Identify High-potential Audiences

Marketing campaign effectiveness can be improved by identifying high-potential Gen X or Millennial households as a new source of guests and by matching expensive upgrades to existing cruisers based on their likely ability to afford them.

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Better Identify Consumers for Hospitality Offers
Better Identify Consumers for Hospitality Offers

How to better identify consumers for hospitality offers.

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Helping to Overcome Audience Fatigue in Affluent Travel Marketing
Helping to Overcome Audience Fatigue in Affluent Travel Marketing

One of the biggest challenges travel marketers face is that the typical affluent audience pool is fairly fi...

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