Marketing campaign effectiveness can be improved by identifying high-potential Gen X or Millennial households as a new source of guests and by matching expensive upgrades to existing cruisers based on their likely ability to afford them.
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Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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The median estimated income for all U.S. households in 2017 is $77,337. This is a 6% ($4,308) increase over the median household income in 2014..
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