Innovative CMOs get Top-dollar ROI

AgilityPR Solutions article by Equifax data-driven Marketing General Manager, Mykolas Rambus on:

How Innovative CMOs get Top-dollar ROI from
Marketing Measurement Spend

While most companies still struggle with holistic measurement maturity, leaders pull ahead of the pack with their efficiency in managing data, better insights and less wasted spend, resulting in more targeted campaigns and better acquisition conversions. Their CMOs are focused on campaign improvement, they own their data, and they leverage it more effectively.

Read more in this informative article

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