Resort Visitors

December 4, 2015 Data-driven Marketing

With winter weather making many of us daydream of sandy beaches and lounge chairs, we decided to take a closer look at U.S. households who are likely to vacation at resorts:

Resort Visitors

Source: Digital Targeting Segments, Income360®, Discretionary Spending Dollars™

Spotlight on Cruise Travelers

Rather than relaxing at a resort, 32% of U.S. households prefer to vacation on cruise ships. Let’s take a look at their estimated household economics:

  • Average Annual Income: $163K
  • Average Annual Discretionary Spending: $78K


Want to learn more?
Contact your account representative or click here.

The post Resort Visitors appeared first on Equifax Data-driven Marketing.

Previous Article
Meet Henry
Meet Henry

If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. The post Meet...

Next PDF
Best Practices in Segmentation
Best Practices in Segmentation

Best Practices in Segmentation for marketers.

800+ Digital Targeting Segments

See Our Reach