Segmentation using Economic Cohorts

Economic Cohorts is the first consumer segmentation system to provide marketers such a complete picture of the customer wallet in combination with all of the key demographic, behavioral and lifestyle attributes you expect from a first-class consumer segmentation system.

By segmenting customers and prospects based on data-driven measures of household economics (income, ability to pay, spending, and credit capacity), as well as lifestage, demographics, urbanicity, and consumer behaviors, Economic Cohorts incorporates the vital visibility into a household’s potential ability to spend that is generally missing from consumer segmentation products.  It is available both offline and online.

Previous Article
Top Vacation Destinations for High Income Households
Top Vacation Destinations for High Income Households

With the summer travel season on the horizon, we decided to take a look at the travel preferences of high i...

Next Article
Economic Cohorts - Cluster Details
Economic Cohorts - Cluster Details