The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

U.S. Firms Remain Intensely Focused on Leveraging Data Across Marketing, Media and Commerce Functions—But See Obstacles to Achieving True “Data Centricity”.

This research is aimed at showing how organizations are applying those investments to capitalize on the value inherent in data as a potential driver of decisioning, messaging and superior customer experiences across all advertising and marketing functions.

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Metro Areas with Big Gains in Discretionary Spending
Metro Areas with Big Gains in Discretionary Spending

Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many mark...

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Cost per Profitable Acquisition is the Metric to Measure
Cost per Profitable Acquisition is the Metric to Measure

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Gen X Households with High Total Income
Gen X Households with High Total Income

Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen...

Gen X Households with High Total Income
Gen X Households with High Total Income

Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.

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Upward Mobility Income Range Digital Targeting Segments
Upward Mobility Income Range Digital Targeting Segments
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Digital Capabilities Overview
Digital Capabilities Overview
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