The State of Data 2017 - DMA-IAB-Winterberry Group

January 31, 2018

Leveraging the results of an intensive industry data request and modeling effort, The State of Data:

  • Examines the use of audience data through the lens of budgetary expenditures directed to third‐party data assets, services, technologies and hybrid activation solutions that support downstream consumer and B2B touchpoints
  • Aims to help practitioners benchmark their own investments and performance

Check out this interesting research and contact Equifax for more information on our
Data-driven Marketing capabilities.

Previous Flipbook
Marketing Solutions for Travel, Leisure, Entertainment, Hospitality
Marketing Solutions for Travel, Leisure, Entertainment, Hospitality

Next Article
Millennials that are Likely to Spend Big on Discretionary Items
Millennials that are Likely to Spend Big on Discretionary Items

Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can...