The State of Data 2017 - DMA-IAB-Winterberry Group

Leveraging the results of an intensive industry data request and modeling effort, The State of Data:

  • Examines the use of audience data through the lens of budgetary expenditures directed to third‐party data assets, services, technologies and hybrid activation solutions that support downstream consumer and B2B touchpoints
  • Aims to help practitioners benchmark their own investments and performance

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