Popular Digital Targeting Segments for Back-to-School Shoppers
Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.
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Understanding Consumer Financial Durability
When consumers are under economic stress, differentiate your customers' households by likely financial resilience.
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Top Vacation Destinations for High Income Households
With the summer travel season on the horizon, we decided to take a look at the travel preferences of high income households ($100K-$200K estimated annual household income). The maps in this post...
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Economic Cohorts - Cluster Details
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Drive Retail Segmentation with Economic Insights
Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.
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5 Audience Segments You Should Use This Holiday Season
Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.
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Luxury Travelers – Where Do They Live?
In the past we explored preferred travel destinations and activities of U.S. households. This month, we decided to take a closer look at where households who are likely to take luxury vacations...
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Enable retailers to allow consumers to determine eligibility for credit online
Retailers can offer insights allowing consumers to determine their eligibility for credit online.
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Buy Now, Pay Later FinTechs: Gifting Greater Financial Health
Buy Now, Pay Later FinTechs are Well-Positioned to Drive Holiday Sales in 2020 Buy now, pay later FinTechs are well-positioned […]
The post Buy Now, Pay Later FinTechs: Gifting Greater Financial...
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Vacation Activity Preferences
With summer vacation season in full swing, we decided to take a look at the preferred domestic vacation activities of U.S. households using our Economic Cohorts framework.
The post Vacation...
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