Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most interested audiences.
Influencers and advocates are highly specific groups who can help make your digital marketing programs more effective. They’re much more active across all channels, connect with brands online and share their opinions with others. Know who these people are and regularly engage— and reward—them. Check out our infographic on Influencers & Advocates developed by Equifax for the white paper 2016 US Outbound Travel White Paper in conjunction with EyeforTravel.
Find out more about Digital Targeting Segments from Equifax – which enable marketers to better deliver the right message to the desired target audience online based on consumers’ likely interests and economic profiles.