Segmentation Solutions for Retailers

October 4, 2017

Today’s retailers have been working with data and segmentation systems for years, although those systems are often siloed across departments.  By incorporating data-driven measures of economic capacity and a comprehensive economic-based segmentation system, retailers can gain a holistic view of customers and prospects, better identify likely high spenders other high-potential audiences, and deliver messages that better resonate with desired households across both offline and online channels.

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