Banking & Lending Marketers
Equifax offers customer targeting, segmentation, and market tracking solutions and services for financial services firms to optimize marketing efforts, identify growth markets, and enhance practice and performance management.
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Read PDFData-driven Marketing Self-Assessment for Financial Services
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Read ArticleBaby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
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Banks Turn Big Data into Big Revenue
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Segmentation Tips for Credit Unions
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Digital Targeting Segments
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Firm Drives Omni-Channel Marketing - Case Study
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Marketing Solutions for Credit Unions
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Read ArticleGen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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Read ArticleHigh Asset Gen Xers: Spread Across the Nation
Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.
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Read ArticleConnect with Current and Future Millennial Investors via Digital Channels
Financial marketers: Which Millennial segments are likely to benefit from your financial products and services and how can you reach them? The post Connect with Current and Future Millennial...
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Increase New Client Assets by Targeting the Right Audience Case Study
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Determining the Opportunity & Creating Client Treatment Groups - Banking
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Upward Mobility Income Range Digital Targeting Segments
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Read ArticleMetro Areas with Big Gains in Discretionary Spending
Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...
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The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
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Digital Capabilities Overview
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Identifying Cross-Sell Candidates - Brokerage to Deposit
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Cost per Profitable Acquisition is the Metric to Measure
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The Cookie Crumbles - The Need for People-based Measurement
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WealthGauge for Financial Advisors
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Read ArticleHigh and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
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