Financial marketers can work with Equifax to segment and target high-potential customers and prospects, grow assets, deliver the right offer to the right audience, deploy and measure omni-channel campaigns to create stronger customer engagement, and identify growth markets.
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View6 Tips to Revitalize Lending Acquisition Campaigns
Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.
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Data Dialogues Podcast: Where business leaders share their data stories.
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Data-driven Marketing for Financial Services
Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.
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ReadDevelop pre-collections account treatment strategy using Financial Durability
Enhance collections strategy with Financial Durability to maximize account recovery.
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ReadUnderstand health of credit account portfolio with Financial Durability
Extend credit account management efforts with Financial Durability to uncover hidden risks and opportunities
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800+ Digital Targeting Segments
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ReadFinancial Durability can help segment audiences prior to credit line increase
Financial Durability Index can help find hidden accounts that should qualify for credit line increases.
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ReadUse Financial Durability to expand Prescreen audiences
Financial Durability Index | Understand consumer financial resilience | Differentiate households by financial resilience to enhance marketing and account management efforts
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ViewWealth Insights Suite
Financial institutions can differentiate and find high-potential consumers for your products and services.
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ReadFind new pockets of opportunity for Prescreen with financial capacity insights
Extend Prescreen - Don't miss out on attractive audiences by relying only on credit scores. Marketing Solutions from Equifax can help.
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Improve Collections Strategies with Household Ability to Pay - Case Study
Case study - Using Ability to Pay Index from Equifax helps firms identify accounts that are more likely to pay as well as achieve improvements in unit yield and net collections.
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ReadIdentify hidden risk within a customer portfolio
Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect
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ReadFine-tune targeting criteria to reach homeowners seeking cash
Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.
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Marketing Solutions for Acquisition Campaigns for Lenders
Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.
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Marketing Solutions for Customer Acquisition Brochure
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
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ReadEnhance Prescreen campaigns with email
Turn to Equifax for personalized, targeted email campaigns for Prescreen
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Financial Spectrum
Compliance-friendly audience segmentation for IXI Network members.
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View5 Ways to Power Marketing with Household Financial and Economic Insights and Data
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
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ReadFollow Up a Prescreen Direct Mail Campaign with Email
Financial institutions turn to Equifax for personalized and targeted email campaigns.
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ReadPandemic Effects on U.S. Consumer Finances and Attitudes
The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...
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The Foundation of IXI Data
Equifax and the foundation of IXI data.
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ReadLending Industry: Here’s Something More Than Shiny and New
If you are engaged with the loan origination side of the mortgage or other industries, it is likely that, lately […] The post Lending Industry: Here’s Something More Than Shiny and New appeared...
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