Financial marketers can work with Equifax to segment and target high-potential customers and prospects, grow assets, deliver the right offer to the right audience, deploy and measure omni-channel campaigns to create stronger customer engagement, and identify growth markets.
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ReadFive Tips to Advance your Digital Credit Marketing
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Data Dialogues Podcast: Where business leaders share their data stories.
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Data-driven Marketing for Financial Services
Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.
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ReadFollow Up a Prescreen Direct Mail Campaign with Email
Financial institutions turn to Equifax for personalized and targeted email campaigns.
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View5 Ways to Power Marketing with Household Financial and Economic Insights and Data
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
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800+ Digital Targeting Segments
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ReadPandemic Effects on U.S. Consumer Finances and Attitudes
The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...
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ReadLending Industry: Here’s Something More Than Shiny and New
If you are engaged with the loan origination side of the mortgage or other industries, it is likely that, lately […] The post Lending Industry: Here’s Something More Than Shiny and New appeared...
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ReadMonitor current accounts for changes in employment
Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.
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ReadAuto lenders evaluate health of securitized debt for sub-prime portfolio
Auto lender turns to Equifax to examine its securitized subprime lending portfolio in order to maintain relationship with investor.
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ReadCompanies assess the risk of portfolios to buy or sell
Assess the risk of portfolios companies are considering for purchase or sale.
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ReadManage risk within current customer account portfolio
Equifax helps assess, predict and manage risk within its current credit portfolio.
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ReadCredit Unions offer members quick access to emergency loans during Coronavirus pandemic
Credit unions provide members with access to extended credit in response to Coronavirus pandemic.
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ReadFinancial services validate risk and acquisition models
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
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ReadBank finds data to validate risk models
Banks use Equifax data to validate risk models for new account openings.
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ReadConvert more low income consumers to apply for credit
An online solution to increase the number of lower income consumers that apply for credit.
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ReadEnhance response rate for AltFi/Specialty Finance direct mail lending campaign
Equifax can help enhance response rate for Prescreen direct mail campaigns.
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ReadEnhance consumer profiles and acquisition models before Prescreen
Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.
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ReadGrow outstanding loan balance with Prescreen
Market small-dollar unsecured loans to existing member base with Prescreen.
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ReadEnhance targeting to improve Prescreen acquisition
Equifax helps better assess consumer risk and improve targeting for Prescreen offers.
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ReadUse compliance-friendly 3rd party data to power marketing models
Equifax helps remove protected class variables from marketing models in order to satisfy legal and compliance policies
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ReadCaptive Auto Lender Discovers Likely Financial Capacity of Consumers for New Electric Model
In this case study, an auto lender discovers likely financial capacity of consumers for new electric model.
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