Banking & Lending Marketers
Equifax offers customer targeting, segmentation, and market tracking solutions and services for financial services firms to optimize marketing efforts, identify growth markets, and enhance practice and performance management.
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Read PDFData-driven Marketing Self-Assessment for Financial Services
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Read ArticleBaby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
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1:20Watch VideoOptimize the Customer Journey with Multi-touch Attribution
OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey. Compete more effectively in today
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2:32Watch VideoOptimize Your Marketing Budget with OptimaHub
OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organ
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Digital Targeting Segments
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B2B Digital Targeting Segments Detail
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Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
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Digital Targeting Segments for Business to Business
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1:28Watch VideoWealthComplete HD - Financial Insights to Better Assess Customer Opportunity from Day One
WealthComplete HD enables financial services firms to better understand customer financial potential from Day One, and better pinpoint high-potential prospects with the right message.
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Read ArticleOptimize Marketing Spend! ROI Calculator
Find out how much you can optimize your marketing spend with our ROI Calculator!
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Banks Turn Big Data into Big Revenue
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Segmentation Tips for Credit Unions
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Firm Drives Omni-Channel Marketing - Case Study
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Marketing Solutions for Credit Unions
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Read ArticleGen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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Read ArticleHigh Asset Gen Xers: Spread Across the Nation
Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.
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Read ArticleConnect with Current and Future Millennial Investors via Digital Channels
Financial marketers: Which Millennial segments are likely to benefit from your financial products and services and how can you reach them? The post Connect with Current and Future Millennial...
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Increase New Client Assets by Targeting the Right Audience Case Study
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Determining the Opportunity & Creating Client Treatment Groups - Banking
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Upward Mobility Income Range Digital Targeting Segments
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Read ArticleMetro Areas with Big Gains in Discretionary Spending
Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...
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