Financial marketers can work with Equifax to segment and target high-potential customers and prospects, grow assets, deliver the right offer to the right audience, deploy and measure omni-channel campaigns to create stronger customer engagement, and identify growth markets.
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View6 Tips to Revitalize Lending Acquisition Campaigns
Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.
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Data Dialogues Podcast: Where business leaders share their data stories.
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Data-driven Marketing for Financial Services
Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.
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Marketing Solutions for Acquisition Campaigns for Lenders
Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.
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Marketing Solutions for Customer Acquisition Brochure
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
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800+ Digital Targeting Segments
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ReadEnhance Prescreen campaigns with email
Turn to Equifax for personalized, targeted email campaigns for Prescreen
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Financial Spectrum
Compliance-friendly audience segmentation for IXI Network members.
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View5 Ways to Power Marketing with Household Financial and Economic Insights and Data
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
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ReadFollow Up a Prescreen Direct Mail Campaign with Email
Financial institutions turn to Equifax for personalized and targeted email campaigns.
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ReadPandemic Effects on U.S. Consumer Finances and Attitudes
The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...
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The Foundation of IXI Data
Equifax and the foundation of IXI data.
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ReadLending Industry: Here’s Something More Than Shiny and New
If you are engaged with the loan origination side of the mortgage or other industries, it is likely that, lately […] The post Lending Industry: Here’s Something More Than Shiny and New appeared...
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ReadMonitor current accounts for changes in employment
Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.
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ReadAuto lenders evaluate health of securitized debt for sub-prime portfolio
Auto lender turns to Equifax to examine its securitized subprime lending portfolio in order to maintain relationship with investor.
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ReadCompanies assess the risk of portfolios to buy or sell
Assess the risk of portfolios companies are considering for purchase or sale.
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ReadManage risk within current customer account portfolio
Equifax helps assess, predict and manage risk within its current credit portfolio.
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ReadCredit Unions offer members quick access to emergency loans during Coronavirus pandemic
Credit unions provide members with access to extended credit in response to Coronavirus pandemic.
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ReadFive Tips to Advance your Digital Credit Marketing
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ReadFinancial services validate risk and acquisition models
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
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ReadBank finds data to validate risk models
Banks use Equifax data to validate risk models for new account openings.
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ReadConvert more low income consumers to apply for credit
An online solution to increase the number of lower income consumers that apply for credit.
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