Financial marketers can work with Equifax to segment and target high-potential customers and prospects, grow assets, deliver the right offer to the right audience, deploy and measure omni-channel campaigns to create stronger customer engagement, and identify growth markets.

  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Data-driven Marketing for Financial Services

    Data-driven Marketing for Financial Services

    Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.

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  • Follow Up a Prescreen Direct Mail Campaign with Email

    Follow Up a Prescreen Direct Mail Campaign with Email

    Financial institutions turn to Equifax for personalized and targeted email campaigns.

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  • 5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Pandemic Effects on U.S. Consumer Finances and Attitudes

    Pandemic Effects on U.S. Consumer Finances and Attitudes

    The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...

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  • Lending Industry: Here’s Something More Than Shiny and New

    Lending Industry: Here’s Something More Than Shiny and New

    If you are engaged with the loan origination side of the mortgage or other industries, it is likely that, lately […] The post Lending Industry: Here’s Something More Than Shiny and New appeared...

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  • Monitor current accounts for changes in employment

    Monitor current accounts for changes in employment

    Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.

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  • Auto lenders evaluate health of securitized debt for sub-prime portfolio

    Auto lenders evaluate health of securitized debt for sub-prime portfolio

    Auto lender turns to Equifax to examine its securitized subprime lending portfolio in order to maintain relationship with investor.

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  • Companies assess the risk of portfolios to buy or sell

    Companies assess the risk of portfolios to buy or sell

    Assess the risk of portfolios companies are considering for purchase or sale.

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  •  Manage risk within current customer account portfolio

    Manage risk within current customer account portfolio

    Equifax helps assess, predict and manage risk within its current credit portfolio.

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  • Credit Unions offer members quick access to emergency loans during Coronavirus pandemic

    Credit Unions offer members quick access to emergency loans during Coronavirus pandemic

    Credit unions provide members with access to extended credit in response to Coronavirus pandemic.

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  • Financial services validate risk and acquisition models

    Financial services validate risk and acquisition models

    Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.

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  • Bank finds data to validate risk models

    Bank finds data to validate risk models

    Banks use Equifax data to validate risk models for new account openings.

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  • Convert more low income consumers to apply for credit

    Convert more low income consumers to apply for credit

    An online solution to increase the number of lower income consumers that apply for credit.

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  • Enhance response rate for AltFi/Specialty Finance direct mail lending campaign

    Enhance response rate for AltFi/Specialty Finance direct mail lending campaign

    Equifax can help enhance response rate for Prescreen direct mail campaigns.

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  • Enhance consumer profiles and acquisition models before Prescreen

    Enhance consumer profiles and acquisition models before Prescreen

    Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.

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  • Grow outstanding loan balance with Prescreen

    Grow outstanding loan balance with Prescreen

    Market small-dollar unsecured loans to existing member base with Prescreen.

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  •  Enhance targeting to improve Prescreen acquisition

    Enhance targeting to improve Prescreen acquisition

    Equifax helps better assess consumer risk and improve targeting for Prescreen offers.

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  • Use compliance-friendly 3rd party data to power marketing models

    Use compliance-friendly 3rd party data to power marketing models

    Equifax helps remove protected class variables from marketing models in order to satisfy legal and compliance policies

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  • Captive Auto Lender Discovers Likely Financial Capacity of Consumers for New Electric Model

    Captive Auto Lender Discovers Likely Financial Capacity of Consumers for New Electric Model

    In this case study, an auto lender discovers likely financial capacity of consumers for new electric model.

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