Banking & Lending Marketers

Equifax offers customer targeting, segmentation, and market tracking solutions and services for financial services firms to optimize marketing efforts, identify growth markets, and enhance practice and performance management.

  • Data-driven Marketing Self-Assessment for Financial Services

    Data-driven Marketing Self-Assessment for Financial Services

    Read PDF
  • Baby Boomer Wallets are Booming

    Baby Boomer Wallets are Booming

    Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...

    Read Article
  • Connect with Current and Future Millennial Investors via Digital Channels

    Connect with Current and Future Millennial Investors via Digital Channels

    Financial marketers: Which Millennial segments are likely to benefit from your financial products and services and how can you reach them? The post Connect with Current and Future Millennial...

    Read Article
  • Increase New Client Assets by Targeting the Right Audience Case Study

    Increase New Client Assets by Targeting the Right Audience Case Study

    Read PDF
  • ×

    Sign Up for Monthly Insights!

    First Name
    Last Name
    Company
    Industry
    Thank you for signing up for insights!
    Error - something went wrong!
  • Digital Targeting Segments

    Learn More
  • Determining the Opportunity & Creating Client Treatment Groups - Banking

    Determining the Opportunity & Creating Client Treatment Groups - Banking

    Read PDF
  • Upward Mobility Income Range Digital Targeting Segments

    Upward Mobility Income Range Digital Targeting Segments

    Read PDF
  • Metro Areas with Big Gains in Discretionary Spending

    Metro Areas with Big Gains in Discretionary Spending

    Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...

    Read Article
  • The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

    The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

    Read PDF
  • Digital Capabilities Overview

    Digital Capabilities Overview

    Read PDF
  • Identifying Cross-Sell Candidates - Brokerage to Deposit

    Identifying Cross-Sell Candidates - Brokerage to Deposit

    Read PDF
  • Cost per Profitable Acquisition is the Metric to Measure

    Cost per Profitable Acquisition is the Metric to Measure

    Read PDF
  • Firm Drives Omni-Channel Marketing - Case Study

    Firm Drives Omni-Channel Marketing - Case Study

    Read PDF
  • The Cookie Crumbles - The Need for People-based Measurement

    The Cookie Crumbles - The Need for People-based Measurement

    Read PDF
  • WealthGauge for Financial Advisors

    WealthGauge for Financial Advisors

    Read PDF
  • ×

    Sign Up for Monthly Insights!

    First Name
    Last Name
    Company
    Industry
    Thank you for signing up for insights!
    Error - something went wrong!
  • High and Low Spenders Across the Nation

    High and Low Spenders Across the Nation

    Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...

    Read Article
  • Acquiring Credit Card Customers and Balances

    Acquiring Credit Card Customers and Balances

    The competition for new credit card customers remains fierce, and many customers have balances spread across multiple cards. How can credit card providers enhance their acquisition efforts and...

    Read Article
  • The State of Data 2017 - DMA-IAB-Winterberry Group

    The State of Data 2017 - DMA-IAB-Winterberry Group

    Read PDF
  • Exploring Credit Card Holder Segments

    Exploring Credit Card Holder Segments

    Millions of consumers hold credit cards and many households hold more than one. However, some consumers are Transactors –they are likely to carry a credit card balance and likely to pay off that...

    Read Article
  • Webinar on Demand: Nebulous Digital Marketing Investment is Dead

    Webinar on Demand: Nebulous Digital Marketing Investment is Dead

    A thoughtful, data-driven strategy helps optimize spend—and results It’s not surprising how much companies are expected to spend on digital marketing over the next five years—$119 billion—but what...

    Read Article
  • Social Networking Behaviors for Affluent Households

    Social Networking Behaviors for Affluent Households

    Affluent Online Influencers How do Affluent households share their opinions online? Their social networking behaviors can lend some insight on how you can better engage with them. The post...

    Read Article
  • loading
    Loading More...