Banking & Lending Marketers
Equifax offers customer targeting, segmentation, and market tracking solutions and services for financial services firms to optimize marketing efforts, identify growth markets, and enhance practice and performance management.
-
Read ArticleFive Tips to Advance your Digital Credit Marketing
-
Read PDFData-driven Marketing Self-Assessment for Financial Services
-
Read ArticleMarketing Measurement: Leader or Laggard?
-
Read Article5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
-
600+ Digital Targeting Segments
See Details/Reach -
Read ArticlePodcast: "Still a Lot of Problems in Data Wrangling"
-
Read ArticleInnovative CMOs get Top-dollar ROI
-
Read ArticleData Integrity: A Marketer’s Opportunity Today
-
Read ArticleWebinar - How Holistic Marketing Measurement Drives Business Success
-
1:55Watch VideoOptimaHub Marketing Attribution – The Hidden Markov Model
Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
-
Read PDF
Credit Union Best Practice - Drive Deposit Growth
-
1:43Watch VideoFreedom First Credit Union Grows Deposits - Case Study
See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.
-
Read ArticleNew App: Insight into Potential Assets Under Management
Instant access to wealth and investment insights a game-changer — for wealth management leaders and financial advisors Your financial advisors […] The post New App: Insight into Potential Assets...
-
Read ArticleForrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
-
Read ArticleMeet HENRY – High Earners, Not Rich Yet
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M....
-
Read PDF
Freedom First Credit Union Grows Deposits - Case Study
Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the camp
-
Read ArticleBaby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
-
1:20Watch VideoOptimize the Customer Journey with Multi-touch Attribution
OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey. Compete more effectively in today
-
1:28Watch VideoWealthComplete HD - Financial Insights to Better Assess Customer Opportunity from Day One
WealthComplete HD enables financial services firms to better understand customer financial potential from Day One, and better pinpoint high-potential prospects with the right message.
-
Read PDF
Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
-
Read PDF
Banks Turn Big Data into Big Revenue
-
Loading More...
