Banking & Lending Marketers
Financial marketers can work with Equifax to segment and target high-potential customers and prospects, grow assets, deliver the right offer to the right audience, deploy and measure omni-channel campaigns to create stronger customer engagement, and identify growth markets.
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Read ArticleFive Tips to Advance your Digital Credit Marketing
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Read PDFData-driven Marketing Self-Assessment for Financial Services
Sizing Up Your Customer Acquisition Strategy - Data-driven Marketing Self-Assessment for Financial Services
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Pay-for-Performance Marketing Programs with Kessler Group
Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
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Read PDFFinancial Spectrum - Product sheet
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800+ Digital Targeting Segments
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Read ArticleWealth by Lifestage - Wealth Trends 2019
Equifax study Wealth Trends 2019 has shed light on how the different lifestages of US consumers affect investing.
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Read ArticleCurrent US Wealth Landscape - Wealth Trends 2019
Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since the recession and how they are invested.
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Read PDFWealth Trends Report - 2019
Wealth Trends annual “wealth census” report produced by Equifax using proprietary wealth data from the IXI Network. Report features national metrics on U.S. consumer investible assets.
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Forrester: Marketing Measurement Drives Business Success
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Read PDFDigital Credit Marketing Solutions
Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.
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Read ArticleReach Marketing Enlightenment
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Digital Targeting Segments - Online Interest
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
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Read ArticleForrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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Digital Targeting Segments - Spending Propensities
Digital Targeting Segments - Target Consumers By Their Spending Propensities.
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Read Article5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
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Read ArticlePodcast: "Still a Lot of Problems in Data Wrangling"
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
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Read ArticleInnovative CMOs get Top-dollar ROI
Innovative CMOs get top-dollar ROI with campaign optimization and data.
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Read ArticleData Integrity: A Marketer’s Opportunity Today
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
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Credit Union Best Practice - Drive Deposit Growth
Credit Union Best Practice - How To Drive Deposit Growth.
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1:43Watch VideoFreedom First Credit Union Grows Deposits - Case Study
See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.
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Read ArticleNew App: Insight into Potential Assets Under Management
Instant access to wealth and investment insights a game-changer — for wealth management leaders and financial advisors Your financial advisors […] The post New App: Insight into Potential Assets...
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Read ArticleMeet HENRY – High Earners, Not Rich Yet
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M....
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