Financial marketers can work with Equifax to segment and target high-potential customers and prospects, grow assets, deliver the right offer to the right audience, deploy and measure omni-channel campaigns to create stronger customer engagement, and identify growth markets.
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View6 Tips to Revitalize Lending Acquisition Campaigns
Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.
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Data-driven Marketing for Financial Services
Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.
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ViewPower Marketing with Insights - 5 Tips eBook
5 Tips for insights into the consumer wallet. Reach households likely to have the right financial profile to buy your products or services and have the financial resilience to remain good customers.
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Leverage household resilience with Financial Durability Index
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ViewDeepen Engagement with Best Customers Brochure
5 ways to identify your best customers and boost revenue. In an uncertain economy, find the hidden opportunities in your customer base and expand your engagement with them.
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ViewDrive Customer Growth eBook
eBook with 7 tips for financial services firms to acquire the right customers, grow share and expand relationships.
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800+ Digital Targeting Segments
See Our Reach -
ViewFinancial Services and The Young Affluent - 6 Ways to Capture their Potential - eBook
Financial Services Marketers - Identify and reach Young Affluent consumers for enhanced growth, customer lifetime value and long-term ROI.
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Affluence Index Digital Targeting Segments
Digital marketers - Find and reach online consumers based on their likely ability to spend, save, or invest in your products and services.
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View5 Ways to Deepen Relationships with Your Best Customers eBook
Improve customer engagement with your best customers. Financial insights can help grow sales and increase retention.
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View7 Tips to Elevate Account Management for Credit Portfolios
Identify both hidden risk and hidden opportunities across your customer portfolio. 7 tips for more effective credit account management.
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ViewAccount Management for Lenders
Manage your credit portfolio more effectively. Spot hidden risk and fraud early. Identify accounts for potential growth. Learn how Equifax can help your account management efforts.
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Drive Smarter Revenue - Learn Your Revenue IQ
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ReadDevelop pre-collections account treatment strategy using Financial Durability
Enhance collections strategy with Financial Durability to maximize account recovery.
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ReadUnderstand health of credit account portfolio with Financial Durability
Extend credit account management efforts with Financial Durability to uncover hidden risks and opportunities
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ReadFinancial Durability can help segment audiences prior to credit line increase
Financial Durability Index can help find hidden accounts that should qualify for credit line increases.
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ReadUse Financial Durability Index to expand Prescreen audiences
Financial Durability Index | Understand consumer financial resilience | Differentiate households by financial resilience to enhance marketing and account management efforts
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ViewWealth Insights Suite
Financial institutions can differentiate and find high-potential consumers for your products and services.
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ReadFind new pockets of opportunity for Prescreen with financial capacity insights
Extend Prescreen - Don't miss out on attractive audiences by relying only on credit scores. Marketing Solutions from Equifax can help.
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Improve Collections Strategies with Household Ability to Pay - Case Study
Case study - Using Ability to Pay Index from Equifax helps firms identify accounts that are more likely to pay as well as achieve improvements in unit yield and net collections.
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Leverage household resilience with Financial Durability Index
View infographic -
800+ Digital Targeting Segments
See Our Reach -
ReadIdentify hidden risk within a customer portfolio
Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect
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ReadFine-tune targeting criteria to reach homeowners seeking cash
Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.
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Marketing Solutions for Acquisition Campaigns for Lenders
Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.
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