Financial marketers can work with Equifax to segment and target high-potential customers and prospects, grow assets, deliver the right offer to the right audience, deploy and measure omni-channel campaigns to create stronger customer engagement, and identify growth markets.

  • 6 Tips to Revitalize Lending Acquisition Campaigns

    6 Tips to Revitalize Lending Acquisition Campaigns

    Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Data-driven Marketing for Financial Services

    Data-driven Marketing for Financial Services

    Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.

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  • Marketing Solutions for Acquisition Campaigns for Lenders

    Marketing Solutions for Acquisition Campaigns for Lenders

    Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.

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  • Marketing Solutions for Customer Acquisition Brochure

    Marketing Solutions for Customer Acquisition Brochure

    Improve your customer acquisition campaigns with consumer financial data and digital solutions.

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Enhance Prescreen campaigns with email

    Enhance Prescreen campaigns with email

    Turn to Equifax for personalized, targeted email campaigns for Prescreen

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  • Financial Spectrum

    Financial Spectrum

    Compliance-friendly audience segmentation for IXI Network members.

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  • 5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.

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  • Follow Up a Prescreen Direct Mail Campaign with Email

    Follow Up a Prescreen Direct Mail Campaign with Email

    Financial institutions turn to Equifax for personalized and targeted email campaigns.

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  • Pandemic Effects on U.S. Consumer Finances and Attitudes

    Pandemic Effects on U.S. Consumer Finances and Attitudes

    The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...

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  • The Foundation of IXI Data

    The Foundation of IXI Data

    Equifax and the foundation of IXI data.

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  • Lending Industry: Here’s Something More Than Shiny and New

    Lending Industry: Here’s Something More Than Shiny and New

    If you are engaged with the loan origination side of the mortgage or other industries, it is likely that, lately […] The post Lending Industry: Here’s Something More Than Shiny and New appeared...

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  • Monitor current accounts for changes in employment

    Monitor current accounts for changes in employment

    Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.

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  • Auto lenders evaluate health of securitized debt for sub-prime portfolio

    Auto lenders evaluate health of securitized debt for sub-prime portfolio

    Auto lender turns to Equifax to examine its securitized subprime lending portfolio in order to maintain relationship with investor.

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  • Companies assess the risk of portfolios to buy or sell

    Companies assess the risk of portfolios to buy or sell

    Assess the risk of portfolios companies are considering for purchase or sale.

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  •  Manage risk within current customer account portfolio

    Manage risk within current customer account portfolio

    Equifax helps assess, predict and manage risk within its current credit portfolio.

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  • Credit Unions offer members quick access to emergency loans during Coronavirus pandemic

    Credit Unions offer members quick access to emergency loans during Coronavirus pandemic

    Credit unions provide members with access to extended credit in response to Coronavirus pandemic.

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  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

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  • Financial services validate risk and acquisition models

    Financial services validate risk and acquisition models

    Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.

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  • Bank finds data to validate risk models

    Bank finds data to validate risk models

    Banks use Equifax data to validate risk models for new account openings.

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  • Convert more low income consumers to apply for credit

    Convert more low income consumers to apply for credit

    An online solution to increase the number of lower income consumers that apply for credit.

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