Financial marketers can work with Equifax to segment and target high-potential customers and prospects, grow assets, deliver the right offer to the right audience, deploy and measure omni-channel campaigns to create stronger customer engagement, and identify growth markets.
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ReadFive Tips to Advance your Digital Credit Marketing
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Data Dialogues Podcast: Where business leaders share their data stories.
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Data-driven Marketing for Financial Services
Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.
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ReadMonitor current accounts for changes in employment
Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.
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ReadCompanies assess the risk of portfolios to buy or sell
Assess the risk of portfolios companies are considering for purchase or sale.
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800+ Digital Targeting Segments
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ReadManage risk within current customer account portfolio
Equifax helps assess, predict and manage risk within its current credit portfolio.
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ReadCredit Unions offer members quick access to emergency loans during Coronavirus pandemic
Credit unions provide members with access to extended credit in response to Coronavirus pandemic.
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ReadFinancial services validate risk and acquisition models
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
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ReadBank finds data to validate risk models
Banks use Equifax data to validate risk models for new account openings.
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ReadConvert more low income consumers to apply for credit
An online solution to increase the number of lower income consumers that apply for credit.
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ReadEnhance response rate for AltFi/Specialty Finance direct mail lending campaign
Equifax can help enhance response rate for Prescreen direct mail campaigns.
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ReadEnhance consumer profiles and acquisition models before Prescreen
Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.
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ReadGrow outstanding loan balance with Prescreen
Market small-dollar unsecured loans to existing member base with Prescreen.
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ReadEnhance targeting to improve Prescreen acquisition
Equifax helps better assess consumer risk and improve targeting for Prescreen offers.
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ReadUse compliance-friendly 3rd party data to power marketing models
Equifax helps remove protected class variables from marketing models in order to satisfy legal and compliance policies
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ReadCustomer acquisition – new assets
In this case study, learn how to increase new client assets by targeting the right audience
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ReadImproving customer on-boarding
Banks require complete view of new customers to improve on-boarding and grow deposits
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ReadHow to enhance targeting for credit union's credit card ITA with wealth-based financial measures
In this case study, enhance targeting for credit union’s credit card invitation to apply (ITA) prospecting campaign with wealth-based insight
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ViewBetter Digital Advertising Through Data
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
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ReadDifferentiated Data Provides Clarity for Portfolio Reviews
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...
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ReadUse financial-driven digital targeting to power TV advertising
How to power TV advertising with financial-driven digital targeting.
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