Banking & Lending Marketers
Equifax offers customer targeting, segmentation, and market tracking solutions and services for financial services firms to optimize marketing efforts, identify growth markets, and enhance practice and performance management.
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Read ArticleFive Tips to Advance your Digital Credit Marketing
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Read PDFData-driven Marketing Self-Assessment for Financial Services
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1:55Watch VideoOptimaHub Marketing Attribution – The Hidden Markov Model
Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
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Credit Union Best Practice - Drive Deposit Growth
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600+ Digital Targeting Segments
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1:43Watch VideoFreedom First Credit Union Grows Deposits - Case Study
See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.
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Read ArticleForrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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Read ArticleMeet HENRY – High Earners, Not Rich Yet
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M....
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Freedom First Credit Union Grows Deposits - Case Study
Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the camp
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Read ArticleBaby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
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1:20Watch VideoOptimize the Customer Journey with Multi-touch Attribution
OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey. Compete more effectively in today
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1:28Watch VideoWealthComplete HD - Financial Insights to Better Assess Customer Opportunity from Day One
WealthComplete HD enables financial services firms to better understand customer financial potential from Day One, and better pinpoint high-potential prospects with the right message.
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Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
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Banks Turn Big Data into Big Revenue
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The Cookie Crumbles - The Need for People-based Measurement
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Read ArticleUnderstanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
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2:32Watch VideoOptimize Your Marketing Budget with OptimaHub
OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organ
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Digital Targeting Segments for Business to Business
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Read ArticleOptimize Marketing Spend! ROI Calculator
Find out how much you can optimize your marketing spend with our ROI Calculator!
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Increase New Client Assets by Targeting the Right Audience Case Study
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Segmentation Tips for Credit Unions
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