Financial marketers can work with Equifax to segment and target high-potential customers and prospects, grow assets, deliver the right offer to the right audience, deploy and measure omni-channel campaigns to create stronger customer engagement, and identify growth markets.

  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

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  • Data-driven Marketing for Financial Services

    Data-driven Marketing for Financial Services

    Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.

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  • Interactive Solutions Menu - Data-driven Marketing

    Interactive Solutions Menu - Data-driven Marketing

    Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.

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  • 6 Ways Financial Insights Fuel Marketing

    6 Ways Financial Insights Fuel Marketing

    Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...

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  • 800+ Digital Targeting Segments

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  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"

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  • New App: Insight into Potential Assets Under Management

    New App: Insight into Potential Assets Under Management

    Instant access to wealth and investment insights a game-changer — for wealth management leaders and financial advisors Your financial advisors […] The post New App: Insight into Potential Assets...

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  • WealthComplete HD - Financial Insights to Better Assess Customer Opportunity from Day One1:28

    WealthComplete HD - Financial Insights to Better Assess Customer Opportunity from Day One

    WealthComplete HD enables financial services firms to better understand customer financial potential from Day One, and better pinpoint high-potential prospects with the right message.

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  • Forrester: Marketing Measurement Drives Business Success

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  • Digital Targeting Segments for Business to Business

    Digital Targeting Segments for Business to Business

    B2B Digital Targeting Segments Detail including sales, job function, industry, credit risk, and financial risk.

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  • Financial Spectrum - Product sheet

    Financial Spectrum - Product sheet

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  • Connect with Current and Future Millennial Investors via Digital Channels

    Connect with Current and Future Millennial Investors via Digital Channels

    Financial marketers: Which Millennial segments are likely to benefit from your financial products and services and how can you reach them? The post Connect with Current and Future Millennial...

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  • WealthGauge for Financial Advisors

    WealthGauge for Financial Advisors

    Empower financial advisors with wealth-based client scoring, integrated with Salesforce.

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  • 4 Steps in Customer Acquisition for Financial Services

    4 Steps in Customer Acquisition for Financial Services

    4 Steps in Customer Acquisition for Financial Services

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  • Surpassing Online CPA Goals with Financial and Economic Based Audience Targeting

    Surpassing Online CPA Goals with Financial and Economic Based Audience Targeting

    Surpassing Online CPA Goals with Financial and Economic Based Audience Targeting.

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  • Three Keys to Keeping Your Financial Services Organization Ahead of Changing Customer Behavior

    Three Keys to Keeping Your Financial Services Organization Ahead of Changing Customer Behavior

    For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoopers, financial institutions face losing 24 percent of...

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  • Data & Analytics for Financial Services - 5 Questions

    Data & Analytics for Financial Services - 5 Questions

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  • Segmentation using Financial Cohorts

    Segmentation using Financial Cohorts

    Segmentation using Financial Cohorts.

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  • Financial Cohorts - Cluster Details

    Financial Cohorts - Cluster Details

    Financial Cohorts - Cluster details provide households’ likely economics, including a more accurate and complete picture of total assets, total discretionary spending, and credit capacity and usage.

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  • Data-driven Marketing Self-Assessment for Financial Services

    Data-driven Marketing Self-Assessment for Financial Services

    Sizing Up Your Customer Acquisition Strategy - Data-driven Marketing Self-Assessment for Financial Services

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  • Improving Customer On-Boarding Leverage Financial Insights

    Improving Customer On-Boarding Leverage Financial Insights

    How to improve customer onboarding and leverage financial insights.

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  • Leveraging Financial Cohorts Online to Power Deposit Growth

    Leveraging Financial Cohorts Online to Power Deposit Growth

    How to leverage financial cohorts online to power deposit growth.

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