Banking & Lending Marketers
Equifax offers customer targeting, segmentation, and market tracking solutions and services for financial services firms to optimize marketing efforts, identify growth markets, and enhance practice and performance management.
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Read PDFData-driven Marketing Self-Assessment for Financial Services
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Read ArticleBaby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
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Read ArticleConnect with Current and Future Millennial Investors via Digital Channels
Financial marketers: Which Millennial segments are likely to benefit from your financial products and services and how can you reach them? The post Connect with Current and Future Millennial...
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Increase New Client Assets by Targeting the Right Audience Case Study
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Digital Targeting Segments
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Determining the Opportunity & Creating Client Treatment Groups - Banking
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Upward Mobility Income Range Digital Targeting Segments
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Read ArticleMetro Areas with Big Gains in Discretionary Spending
Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...
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The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
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Digital Capabilities Overview
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Identifying Cross-Sell Candidates - Brokerage to Deposit
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Cost per Profitable Acquisition is the Metric to Measure
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Firm Drives Omni-Channel Marketing - Case Study
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The Cookie Crumbles - The Need for People-based Measurement
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WealthGauge for Financial Advisors
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Read ArticleHigh and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
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Read ArticleAcquiring Credit Card Customers and Balances
The competition for new credit card customers remains fierce, and many customers have balances spread across multiple cards. How can credit card providers enhance their acquisition efforts and...
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The State of Data 2017 - DMA-IAB-Winterberry Group
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Read ArticleExploring Credit Card Holder Segments
Millions of consumers hold credit cards and many households hold more than one. However, some consumers are Transactors –they are likely to carry a credit card balance and likely to pay off that...
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Read ArticleWebinar on Demand: Nebulous Digital Marketing Investment is Dead
A thoughtful, data-driven strategy helps optimize spend—and results It’s not surprising how much companies are expected to spend on digital marketing over the next five years—$119 billion—but what...
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Read ArticleSocial Networking Behaviors for Affluent Households
Affluent Online Influencers How do Affluent households share their opinions online? Their social networking behaviors can lend some insight on how you can better engage with them. The post...
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