Financial marketers can work with Equifax to segment and target high-potential customers and prospects, grow assets, deliver the right offer to the right audience, deploy and measure omni-channel campaigns to create stronger customer engagement, and identify growth markets.
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Read ArticleFive Tips to Advance your Digital Credit Marketing
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Data-driven Marketing for Financial Services
Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.
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Read PDFInteractive Solutions Menu - Data-driven Marketing
Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.
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Read Article6 Ways Financial Insights Fuel Marketing
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
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800+ Digital Targeting Segments
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Read ArticlePodcast: "Still a Lot of Problems in Data Wrangling"
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
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Read ArticleNew App: Insight into Potential Assets Under Management
Instant access to wealth and investment insights a game-changer — for wealth management leaders and financial advisors Your financial advisors […] The post New App: Insight into Potential Assets...
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1:28Watch VideoWealthComplete HD - Financial Insights to Better Assess Customer Opportunity from Day One
WealthComplete HD enables financial services firms to better understand customer financial potential from Day One, and better pinpoint high-potential prospects with the right message.
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Forrester: Marketing Measurement Drives Business Success
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Digital Targeting Segments for Business to Business
B2B Digital Targeting Segments Detail including sales, job function, industry, credit risk, and financial risk.
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Read PDFFinancial Spectrum - Product sheet
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Read ArticleConnect with Current and Future Millennial Investors via Digital Channels
Financial marketers: Which Millennial segments are likely to benefit from your financial products and services and how can you reach them? The post Connect with Current and Future Millennial...
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WealthGauge for Financial Advisors
Empower financial advisors with wealth-based client scoring, integrated with Salesforce.
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4 Steps in Customer Acquisition for Financial Services
4 Steps in Customer Acquisition for Financial Services
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Surpassing Online CPA Goals with Financial and Economic Based Audience Targeting
Surpassing Online CPA Goals with Financial and Economic Based Audience Targeting.
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Read ArticleThree Keys to Keeping Your Financial Services Organization Ahead of Changing Customer Behavior
For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoopers, financial institutions face losing 24 percent of...
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Data & Analytics for Financial Services - 5 Questions
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Segmentation using Financial Cohorts
Segmentation using Financial Cohorts.
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Read ArticleFinancial Cohorts - Cluster Details
Financial Cohorts - Cluster details provide households’ likely economics, including a more accurate and complete picture of total assets, total discretionary spending, and credit capacity and usage.
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Read PDFData-driven Marketing Self-Assessment for Financial Services
Sizing Up Your Customer Acquisition Strategy - Data-driven Marketing Self-Assessment for Financial Services
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Improving Customer On-Boarding Leverage Financial Insights
How to improve customer onboarding and leverage financial insights.
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Leveraging Financial Cohorts Online to Power Deposit Growth
How to leverage financial cohorts online to power deposit growth.
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