Financial marketers can work with Equifax to segment and target high-potential customers and prospects, grow assets, deliver the right offer to the right audience, deploy and measure omni-channel campaigns to create stronger customer engagement, and identify growth markets.

  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

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  • Data-driven Marketing for Financial Services

    Data-driven Marketing for Financial Services

    Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.

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  • Monitor current accounts for changes in employment

    Monitor current accounts for changes in employment

    Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.

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  • Companies assess the risk of portfolios to buy or sell

    Companies assess the risk of portfolios to buy or sell

    Assess the risk of portfolios companies are considering for purchase or sale.

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  • 800+ Digital Targeting Segments

    See Our Reach
  •  Manage risk within current customer account portfolio

    Manage risk within current customer account portfolio

    Equifax helps assess, predict and manage risk within its current credit portfolio.

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  • Credit Unions offer members quick access to emergency loans during Coronavirus pandemic

    Credit Unions offer members quick access to emergency loans during Coronavirus pandemic

    Credit unions provide members with access to extended credit in response to Coronavirus pandemic.

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  • Financial services validate risk and acquisition models

    Financial services validate risk and acquisition models

    Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.

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  • Bank finds data to validate risk models

    Bank finds data to validate risk models

    Banks use Equifax data to validate risk models for new account openings.

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  • Convert more low income consumers to apply for credit

    Convert more low income consumers to apply for credit

    An online solution to increase the number of lower income consumers that apply for credit.

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  • Enhance response rate for AltFi/Specialty Finance direct mail lending campaign

    Enhance response rate for AltFi/Specialty Finance direct mail lending campaign

    Equifax can help enhance response rate for Prescreen direct mail campaigns.

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  • Enhance consumer profiles and acquisition models before Prescreen

    Enhance consumer profiles and acquisition models before Prescreen

    Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.

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  • Grow outstanding loan balance with Prescreen

    Grow outstanding loan balance with Prescreen

    Market small-dollar unsecured loans to existing member base with Prescreen.

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  •  Enhance targeting to improve Prescreen acquisition

    Enhance targeting to improve Prescreen acquisition

    Equifax helps better assess consumer risk and improve targeting for Prescreen offers.

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  • Use compliance-friendly 3rd party data to power marketing models

    Use compliance-friendly 3rd party data to power marketing models

    Equifax helps remove protected class variables from marketing models in order to satisfy legal and compliance policies

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  • Customer acquisition – new assets

    Customer acquisition – new assets

    In this case study, learn how to increase new client assets by targeting the right audience

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  • Improving customer on-boarding

    Improving customer on-boarding

    Banks require complete view of new customers to improve on-boarding and grow deposits

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  • How to enhance targeting for credit union's credit card ITA with wealth-based financial measures

    How to enhance targeting for credit union's credit card ITA with wealth-based financial measures

    In this case study, enhance targeting for credit union’s credit card invitation to apply (ITA) prospecting campaign with wealth-based insight

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  • Better Digital Advertising Through Data

    Better Digital Advertising Through Data

    Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.

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  • Differentiated Data Provides Clarity for Portfolio Reviews

    Differentiated Data Provides Clarity for Portfolio Reviews

    Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...

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  • Use financial-driven digital targeting to power TV advertising

    Use financial-driven digital targeting to power TV advertising

    How to power TV advertising with financial-driven digital targeting.

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