Credit Card Rewards Preferences – By Wealth Tier, Age, and Metro Region

Data-driven Marketing

When deciding on a credit card, many first consider the available perks. This month, we decided to look at the dominant credit card rewards preferences for each Financial Cohorts group:

Did You Know: Credit Card Rewards Preferences – By Wealth Tier, Age, and Metro Region

Source: Financial Cohorts® and data provided by Gfk MRI

U.S. Credit Usage Stats

The average U.S. household has 3 credit cards and carries a $5,604 credit card balance.

What do the average credit card balances look like for the different wealth tiers?

  • Mass Market – $5,307
  • Mass Affluent – $6,007
  • Affluent – $6,455

Source: Financial Cohorts®

 

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