Freedom First Credit Union wanted to quickly improve its liquidity by bringing in new deposits. The marketing team had used a variety of channels and prospect lists, but did not have a way to efficiently identify and reach prospective households that were likely to qualify for its upcoming deposit promotion.
Watch the video to learn how Freedom First leveraged Equifax email list services segmented by WealthComplete household-level total deposit estimates to identify and reach prospective members with significant deposit potential.
They achieved their goal, gathering millions from prospects, plus millions more from current members. Read the full case study here.