Determining the Opportunity & Creating Client Treatment Groups - Banking

By understanding customers’ growth potential, banks can:

  • Develop appropriate treatment groups and prioritize high opportunity customers
  • Capture millions of incremental assets from those customers that have a less than average balance at the bank and greater than average total investable assets
Previous Article
Credit Union Marketer’s Checklist
Credit Union Marketer’s Checklist

Check out the Credit Union Marketer’s Checklist infographic to learn how Equifax can help you gain knowledg...

Next Article
High Asset Gen Xers:  Spread Across the Nation
High Asset Gen Xers: Spread Across the Nation

Marketing to Gen X households? Find out where to find those likely to have high median assets. The post Hig...

600+ Digital Targeting Segments

See Details/Reach