Better digital advertising is a key goal for marketers, but putting relevant messages in front of consumers who actually intend to complete a purchase is a universal challenge. In this collection of case studies, Equifax demonstrates how to leverage data to reach the right audience efficiently.
- How Equifax helped an auto manufacturer and its dealers better identify consumers with the intent to purchase
- How advertisers can use additional data sources to improve their online advertising campaigns
- How to import offline data and maintain privacy throughout onboarding