Insights from internal customer data combined with unique data from an experienced insights provider can be key to attracting high-value customers. To get the message, offer and communications channel right for each target, financial services organizations can leverage four data-driven steps to help dominate the competition.
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5 Tips for insights into the consumer wallet. Reach households likely to have the right financial profile to buy your products or services and have the financial resilience to remain good customers.
5 ways to identify your best customers and boost revenue. In an uncertain economy, find the hidden opportunities in your customer base and expand your engagement with them.
eBook with 7 tips for financial services firms to acquire the right customers, grow share and expand relationships.
Financial Services Marketers - Identify and reach Young Affluent consumers for enhanced growth, customer lifetime value and long-term ROI.
Digital marketers - Find and reach online consumers based on their likely ability to spend, save, or invest in your products and services.
Improve customer engagement with your best customers. Financial insights can help grow sales and increase retention.
Identify both hidden risk and hidden opportunities across your customer portfolio. 7 tips for more effective credit account management.
Manage your credit portfolio more effectively. Spot hidden risk and fraud early. Identify accounts for potential growth. Learn how Equifax can help your account management efforts.
Enhance collections strategy with Financial Durability to maximize account recovery.
Extend credit account management efforts with Financial Durability to uncover hidden risks and opportunities
Financial Durability Index can help find hidden accounts that should qualify for credit line increases.
Financial Durability Index | Understand consumer financial resilience | Differentiate households by financial resilience to enhance marketing and account management efforts
Financial institutions can differentiate and find high-potential consumers for your products and services.
Extend Prescreen - Don't miss out on attractive audiences by relying only on credit scores. Marketing Solutions from Equifax can help.
Case study - Using Ability to Pay Index from Equifax helps firms identify accounts that are more likely to pay as well as achieve improvements in unit yield and net collections.
Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect
Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.
Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.