Insights from internal customer data combined with unique data from an experienced insights provider can be key to attracting high-value customers. To get the message, offer and communications channel right for each target, financial services organizations can leverage four data-driven steps to help dominate the competition.
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Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
Banks use Equifax data to validate risk models for new account openings.
An online solution to increase the number of lower income consumers that apply for credit.
Equifax can help enhance response rate for Prescreen direct mail campaigns.
Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.
Market small-dollar unsecured loans to existing member base with Prescreen.
Equifax helps better assess consumer risk and improve targeting for Prescreen offers.
Equifax helps remove protected class variables from marketing models in order to satisfy legal and compliance policies
In this case study, learn how to increase new client assets by targeting the right audience
Banks require complete view of new customers to improve on-boarding and grow deposits
In this case study, enhance targeting for credit union’s credit card invitation to apply (ITA) prospecting campaign with wealth-based insight
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
How to use marketing data to identify audiences in need of emergency loans.
Lenders in Alt-fi, Fin Tech, and Whole Loan purchases and sellers can turn to Equifax for reviews of their portfolios.
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...
How to power TV advertising with financial-driven digital targeting.
WealthComplete® HD finds hidden potential in customers, and identifies high-asset prospects to grow share of customer wallet and enhance acquisition efforts.
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
How to help manage portfolio risk by spotting changes in the employment status of current account holders.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting