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Banks Turn Big Data into Big Revenue
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Marketing Solutions for Credit Unions
Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
High Asset Gen Xers: Spread Across the Nation
Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.
Connect with Current and Future Millennial Investors via Digital Channels
Financial marketers: Which Millennial segments are likely to benefit from your financial products and services and how can you reach them? The post Connect with Current and Future Millennial...
Increase New Client Assets by Targeting the Right Audience Case Study
Determining the Opportunity & Creating Client Treatment Groups - Banking
Upward Mobility Income Range Digital Targeting Segments
Metro Areas with Big Gains in Discretionary Spending
Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
Digital Capabilities Overview
Identifying Cross-Sell Candidates - Brokerage to Deposit
Cost per Profitable Acquisition is the Metric to Measure
The Cookie Crumbles - The Need for People-based Measurement
WealthGauge for Financial Advisors
High and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
Acquiring Credit Card Customers and Balances
The competition for new credit card customers remains fierce, and many customers have balances spread across multiple cards. How can credit card providers enhance their acquisition efforts and...
Data-driven Marketing Self-Assessment for Financial Services