Home » Resources for Banking & Lending Marketers » Financial services validate risk and acquisition models

Financial services validate risk and acquisition models

In this use case, financial services turn to Equifax to find data to validate risk.

Situation: Company turns to Equifax for data to validate risk and acquisition models
of a newly acquired credit card portfolio.

Challenge

After acquiring a credit card portfolio, a financial services firm needs to validate the portfolio’s risk and acquisition models before rolling out a new version of the credit card.

Solution

Equifax provides the financial services firm with over 40 historical data attributes including data from credit files as well as trended data to enable it to validate the acquired credit card portfolio.

Historical data can help the firm to analyze the risk and acquisition models of the acquired portfolio.

Outcome

By using Equifax data to validate the acquired credit card portfolio models, the financial services firm can:

Results may vary based on actual data and situation.

  • Gain confidence in transitioning existing cardholders to the new version of the card

  • Rely on the models to meet business objectives and risk thresholds as new cardholders apply and transact

  •  
Previous Article
Five Tips to Advance your Digital Credit Marketing
Five Tips to Advance your Digital Credit Marketing

Next Article
Bank finds data to validate risk models
Bank finds data to validate risk models

Banks use Equifax data to validate risk models for new account openings.

800+ Digital Targeting Segments

See Our Reach
Return to Home