Forrester Report: How Holistic Marketing Measurement Drives Business Success

Equifax has partnered with Forrester on a study entitled:

Leader of the Pack: How Holistic Marketing Measurement
Drives Business Success

Key Findings from Forrester:
 
  • Most firms are still on their way to mature measurement
  • Data issues prohibit measurement insights and activation
  • Marketing measurement leaders distinguish themselves
    with better data management and activation processes
  • Leaders see an average of $74 million in additional revenue
    as a direct result of their work
 
How mature is your organization in Marketing Measurement?
 
Access this paper and see key recommendations from Forrester on actions you can take to become a leader and reap significant business benefits.
 

       

 
Previous Article
New App: Insight into Potential Assets Under Management
New App: Insight into Potential Assets Under Management

Instant access to wealth and investment insights a game-changer — for wealth management leaders and financi...

Next Article
Meet HENRY – High Earners, Not Rich Yet
Meet HENRY – High Earners, Not Rich Yet

If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they ...

600+ Digital Targeting Segments

See Details/Reach