Many bank marketing efforts rely on segmentation systems that are built solely on demographic, lifestage or survey-based data or that use only a few variables to segment millions of customers.
The result is that billions of deposits dollars are being left on the table.
Read this case study to learn how banks can use data-driven marketing solutions such as Financial Cohorts to identify high-potential deposit prospects and communicate more effectively to drive deposit growth.
800+ Digital Targeting Segments
See Details/ReachAccelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
Equifax study Wealth Trends 2019 has shed light on how the different lifestages of US consumers affect investing.
Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since the recession and how they are invested.
Wealth Trends annual “wealth census” report produced by Equifax using proprietary wealth data from the IXI Network. Report features national metrics on U.S. consumer investible assets.
Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Sizing Up Your Customer Acquisition Strategy - Data-driven Marketing Self-Assessment for Financial Services
Digital Targeting Segments - Target Consumers By Their Spending Propensities.
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
Innovative CMOs get top-dollar ROI with campaign optimization and data.
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
Credit Union Best Practice - How To Drive Deposit Growth.
1:43See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.
Instant access to wealth and investment insights a game-changer — for wealth management leaders and financial advisors Your financial advisors […] The post New App: Insight into Potential Assets...
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M....
