Many bank marketing efforts rely on segmentation systems that are built solely on demographic, lifestage or survey-based data or that use only a few variables to segment millions of customers.
The result is that billions of deposits dollars are being left on the table.
Read this case study to learn how banks can use data-driven marketing solutions such as Financial Cohorts to identify high-potential deposit prospects and communicate more effectively to drive deposit growth.
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Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.
Credit unions provide members with access to extended credit in response to Coronavirus pandemic.
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.
Equifax helps remove protected class variables from marketing models in order to satisfy legal and compliance policies
In this case study, enhance targeting for credit union’s credit card invitation to apply (ITA) prospecting campaign with wealth-based insight
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...
WealthComplete® Premier finds hidden potential in customers, and identifies high-asset prospects to grow share of customer wallet and enhance acquisition efforts.
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
