Many bank marketing efforts rely on segmentation systems that are built solely on demographic, lifestage or survey-based data or that use only a few variables to segment millions of customers.
The result is that billions of deposits dollars are being left on the table.
Read this case study to learn how banks can use data-driven marketing solutions such as Financial Cohorts to identify high-potential deposit prospects and communicate more effectively to drive deposit growth.
800+ Digital Targeting Segments
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WealthComplete® HD finds hidden potential in customers, and identifies high-asset prospects to grow share of customer wallet and enhance acquisition efforts.
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Reaching the right audience online with wealth-based targeting
Custom addressable TV segments help achieve 500% lift in new account assets
How to use 3rd party estimated household financial measures without protected class demographics
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Financial insights, like consumer financial durability, can help you see important differences between consumers.
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Sharla Godbehere, Vertical Leader for FinTech & AltFi at Equifax writes for Lend360 how to build your online lending brand.
Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.
Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.
During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...
Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.
