In this Case Study Segment Manager allowed for list counts to be generated on-the-fly based on advanced decision criteria. This allowed for more targeted and custom lists to be generated by the bank.
The bank was able to reduce prospect list creation time by 36% and increase the number of campaigns it ran per month from one to three.
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Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.
Lenders - leverage unique credit/economic insights to fuel acquisition efforts, reach ideal customers through multiple channels, and identify areas of opportunity within your prospect base.
Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.
Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.
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Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
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1:28WealthComplete HD enables financial services firms to better understand customer financial potential from Day One, and better pinpoint high-potential prospects with the right message.
B2B Digital Targeting Segments Detail including sales, job function, industry, credit risk, and financial risk.
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Empower financial advisors with wealth-based client scoring, integrated with Salesforce.
4 Steps in Customer Acquisition for Financial Services
Surpassing Online CPA Goals with Financial and Economic Based Audience Targeting.
For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoopers, financial institutions face losing 24 percent of...
