In this Case Study Segment Manager allowed for list counts to be generated on-the-fly based on advanced decision criteria. This allowed for more targeted and custom lists to be generated by the bank.
The bank was able to reduce prospect list creation time by 36% and increase the number of campaigns it ran per month from one to three.
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Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.
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Credit unions provide members with access to extended credit in response to Coronavirus pandemic.
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.
