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Leading Bank Enhances Prescreen Efficiency for Card Acquisition Campaigns

In this Case Study Segment Manager allowed for list counts to be generated on-the-fly based on advanced decision criteria. This allowed for more targeted and custom lists to be generated by the bank.
 
The bank was able to reduce prospect list creation time by 36% and increase the number of campaigns it ran per month from one to three.

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Customer Experience Thrives on Data-driven Insights
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Customer Acquisition: Reaching Profitable Younger Prospects with Precise Segmentation and Targeting
Customer Acquisition: Reaching Profitable Younger Prospects with Precise Segmentation and Targeting

Customer Acquisition: Reaching Profitable Younger Prospects with Precise Segmentation and Targeting.

600+ Digital Targeting Segments

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