In this Case Study Segment Manager allowed for list counts to be generated on-the-fly based on advanced decision criteria. This allowed for more targeted and custom lists to be generated by the bank.
The bank was able to reduce prospect list creation time by 36% and increase the number of campaigns it ran per month from one to three.
800+ Digital Targeting Segments
See Details/ReachAccelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
Equifax study Wealth Trends 2019 has shed light on how the different lifestages of US consumers affect investing.
Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since the recession and how they are invested.
Wealth Trends annual “wealth census” report produced by Equifax using proprietary wealth data from the IXI Network. Report features national metrics on U.S. consumer investible assets.
Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Sizing Up Your Customer Acquisition Strategy - Data-driven Marketing Self-Assessment for Financial Services
Digital Targeting Segments - Target Consumers By Their Spending Propensities.
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
Innovative CMOs get top-dollar ROI with campaign optimization and data.
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
Credit Union Best Practice - How To Drive Deposit Growth.
1:43See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.
Instant access to wealth and investment insights a game-changer — for wealth management leaders and financial advisors Your financial advisors […] The post New App: Insight into Potential Assets...
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M....
