In this Case Study Segment Manager allowed for list counts to be generated on-the-fly based on advanced decision criteria. This allowed for more targeted and custom lists to be generated by the bank.
The bank was able to reduce prospect list creation time by 36% and increase the number of campaigns it ran per month from one to three.
800+ Digital Targeting Segments
See Our ReachRead more...
Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.
Credit unions provide members with access to extended credit in response to Coronavirus pandemic.
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.
Equifax helps remove protected class variables from marketing models in order to satisfy legal and compliance policies
In this case study, enhance targeting for credit union’s credit card invitation to apply (ITA) prospecting campaign with wealth-based insight
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...
WealthComplete® Premier finds hidden potential in customers, and identifies high-asset prospects to grow share of customer wallet and enhance acquisition efforts.
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.