In today's uncertain economy, marketers are focused on reaching the right audiences with high-potential consumers. For financial firms, that may be consumers with significant assets or that have a specific financial need. For brand and consumer marketers, that could be audiences who are interested in buying products or services.
Insights from Equifax into the consumer wallet can help companies better identify the right consumers who have economic resilience and potential for long-term value.
Learn more with our 5 Tips eBook.