Surpassing Online CPA Goals with Financial and Economic Based Audience Targeting

A firm that helps consumers manage their finances decreased the CPA of its online ad campaign by using our digital financial and economic measures to better target qualified prospects.

By using our digital solutions to identify and target qualified prospects for its online ad campaign, the firm was able to:

  • Narrow the target audience by over 53%
  • Decrease the CPA by 62% compared to a previous campaign with the same goal
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4 Steps in Customer Acquisition for Financial Services
4 Steps in Customer Acquisition for Financial Services

4 Steps in Customer Acquisition for Financial Services

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Three Keys to Keeping Your Financial Services Organization Ahead of Changing Customer Behavior
Three Keys to Keeping Your Financial Services Organization Ahead of Changing Customer Behavior

For financial services organizations, competition from nontraditional market players is eating into revenue...

800+ Digital Targeting Segments

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