The Cookie Crumbles - The Need for People-based Measurement

Deciding where to allocate advertising investment has only become more complex over time. Today’s consumers are scattered and influenced by many different channels, making investment decisions and the ability to measure campaign effectiveness even harder for marketers. Clearly, there is a need for better data in a mobile-first world to make better decisions. 

See the ebook to understand the impact of moving from a traditional cookie-only-based measurement methodology, to a people-based measurement methodology using custom attribution.  By taking the view of a person across devices, advertisers gain a better view of the various touchpoints in a consumer’s journey towards a sale.

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Banks Turn Big Data into Big Revenue
Banks Turn Big Data into Big Revenue

Banks Turn Big Data into Big Revenue - Segmentation Tips for Relevant Customer-Centric Marketing

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Understanding the Millennial Wallet
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As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher...

600+ Digital Targeting Segments

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