Understanding the Millennial Wallet

Data-driven Marketing

As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial households in the last 5 years. How do these cities’ Millennial populations compare? We also analyze Millennial wallets, income and asset growth.

Take a look, then contact us to find out which metro areas in YOUR target markets have had a large growth in Millennials and to discover their likely economic profile.




















































Find out more about Digital Targeting Segments from Equifax, including Millennial-specific segments – which enable marketers to better deliver the right message to the desired target audience online based on consumers’ likely interests and economic profiles.

The post Understanding the Millennial Wallet appeared first on Equifax Data-driven Marketing.



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Where are the Assets?

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Digital Targeting Segments - WealthComplete
Digital Targeting Segments - WealthComplete