Financial marketers can work with Equifax to segment and target high-potential customers and prospects, grow assets, deliver the right offer to the right audience, deploy and measure omni-channel campaigns to create stronger customer engagement, and identify growth markets.

  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

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  • Data-driven Marketing for Financial Services

    Data-driven Marketing for Financial Services

    Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.

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  • Customer acquisition – new assets

    Customer acquisition – new assets

    In this case study, learn how to increase new client assets by targeting the right audience

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  • Improving customer on-boarding

    Improving customer on-boarding

    Banks require complete view of new customers to improve on-boarding and grow deposits

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  • 800+ Digital Targeting Segments

    See Our Reach
  • How to enhance targeting for credit union's credit card ITA with wealth-based financial measures

    How to enhance targeting for credit union's credit card ITA with wealth-based financial measures

    In this case study, enhance targeting for credit union’s credit card invitation to apply (ITA) prospecting campaign with wealth-based insight

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  • Better Digital Advertising Through Data

    Better Digital Advertising Through Data

    Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.

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  • Offer members under financial stress quick access to emergency loans

    Offer members under financial stress quick access to emergency loans

    How to use marketing data to identify audiences in need of emergency loans.

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  • Assess risk of portfolios to buy or sell

    Assess risk of portfolios to buy or sell

    Lenders in Alt-fi, Fin Tech, and Whole Loan purchases and sellers can turn to Equifax for reviews of their portfolios.

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  • Differentiated Data Provides Clarity for Portfolio Reviews

    Differentiated Data Provides Clarity for Portfolio Reviews

    Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...

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  • Use financial-driven digital targeting to power TV advertising

    Use financial-driven digital targeting to power TV advertising

    How to power TV advertising with financial-driven digital targeting.

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  • WealthComplete Household Direct (HD)

    WealthComplete Household Direct (HD)

    WealthComplete® HD finds hidden potential in customers, and identifies high-asset prospects to grow share of customer wallet and enhance acquisition efforts.

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  • Compliance-friendly 3rd-party wealth solution provides enhanced precision

    Compliance-friendly 3rd-party wealth solution provides enhanced precision

    WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.

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  • Monitor current accounts for changes in employment

    Monitor current accounts for changes in employment

    How to help manage portfolio risk by spotting changes in the employment status of current account holders.

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  • Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

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  • Financial services firm challenged by wasted online ad spend

    Financial services firm challenged by wasted online ad spend

    Reaching the right audience online with wealth-based targeting

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  • Brokerage firm develops data-driven approach to guide omni-channel marketing efforts

    Brokerage firm develops data-driven approach to guide omni-channel marketing efforts

    Custom addressable TV segments help achieve 500% lift in new account assets

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  • Use compliance-friendly 3rd party data to power marketing models

    Use compliance-friendly 3rd party data to power marketing models

    How to use 3rd party estimated household financial measures without protected class demographics

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  • Enhance Prescreen and Keep Lending

    Enhance Prescreen and Keep Lending

    This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […] The post Enhance Prescreen and Keep Lending appeared first on Equifax...

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  • 3 Things Lenders Should Know About Employer-Provided Income Data

    3 Things Lenders Should Know About Employer-Provided Income Data

    The risk landscape for unsecured lending has radically changed within the last year. As lenders seek solutions to help identify […] The post 3 Things Lenders Should Know About Employer-Provided...

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    Financial insights, like consumer financial durability, can help you see important differences between consumers.

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