Segmentation for Marketers
Equifax clients have used syndicated segmentation frameworks to help implement best practices, overcome departmental silos and better utilize their internal data. Learn more about segmentation and how it can help marketers.
-
Read PDF
Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
-
Read PDF
Data-driven Marketing from Equifax
-
Read PDF
Banks Turn Big Data into Big Revenue
-
Digital Targeting Segments
Learn More -
Read ArticleGen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
-
Read PDF
Segmentation Tips for Credit Unions
-
Read ArticleHigh Asset Gen Xers: Spread Across the Nation
Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.
-
Check out Webinars & Podcasts!
Learn More -
Read PDF
Improve Efficiency of Acquisition Campaigns - Case Study
-
Read ArticleMillennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
-
Read PDF
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
-
Read PDF
Digital Capabilities Overview
-
Read PDF
Cost per Profitable Acquisition is the Metric to Measure
-
Read PDF
Leading Auto Captive Lender Leverages Equifax Solutions
-
Read ArticleHigh and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
-
Read ArticleAcquiring Credit Card Customers and Balances
The competition for new credit card customers remains fierce, and many customers have balances spread across multiple cards. How can credit card providers enhance their acquisition efforts and...
-
Digital Targeting Segments
Learn More -
Read ArticleMarketing Checklist for Service Providers
-
Read PDF
The Foundation of IXI Data
-
Read PDFCustomer Experience Thrives on Data-driven Insights
-
Read PDFImproving Customer Experience for High-Value Relationships
-
Read PDF
Customer Acquisition: Reaching Profitable Younger Prospects with Precise Segmentation and Targeting
-
Read PDF
Finding Value in Low Potential Brokerage Customers
-
Loading More...
