Equifax clients have used syndicated segmentation frameworks to help implement best practices, overcome departmental silos and better utilize their internal data. Learn more about segmentation and how it can help marketers.

  • Deepen Engagement with Best Customers Brochure

    Deepen Engagement with Best Customers Brochure

    5 ways to identify your best customers and boost revenue. In an uncertain economy, find the hidden opportunities in your customer base and expand your engagement with them.

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  • Drive Customer Growth eBook

    Drive Customer Growth eBook

    eBook with 7 tips for financial services firms to acquire the right customers, grow share and expand relationships.

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  • Popular Digital Targeting Segments for Back-to-School Shoppers

    Popular Digital Targeting Segments for Back-to-School Shoppers

    Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.

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  • 6 Ways to Identify Young Affluent Consumers eBook

    6 Ways to Identify Young Affluent Consumers eBook

    Less than 20% of young households control more than 80% of the generation’s wealth. These 20% are the Young Affluent. How can you find this attractive audience? Read our eBook.

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  • Identify hidden risk within a customer portfolio

    Identify hidden risk within a customer portfolio

    Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect

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  • Fine-tune targeting criteria to reach homeowners seeking cash

    Fine-tune targeting criteria to reach homeowners seeking cash

    Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.

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  • Drive Retail Segmentation with Economic Insights

    Drive Retail Segmentation with Economic Insights

    Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.

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  • Financial Spectrum

    Financial Spectrum

    Compliance-friendly audience segmentation for IXI Network members.

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  • 800+ Digital Targeting Segments

    See Our Reach
  • 5 Audience Segments You Should Use This Holiday Season

    5 Audience Segments You Should Use This Holiday Season

    Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Top 5 Digital Audiences Ready for Summer Fun

    Top 5 Digital Audiences Ready for Summer Fun

    Find your potential digital target audience just in time for summer.

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  • Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.

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  • 5 Audience Segments to use during Tax Season

    5 Audience Segments to use during Tax Season

    Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.

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  • Equifax - Better Digital Advertising Through Data eBook

    Equifax - Better Digital Advertising Through Data eBook

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  • Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    When consumers are under economic stress, differentiate your customers' households by likely financial resilience.

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  • Digital Credit Marketing: 97% Email Deliverability… Really

    Digital Credit Marketing: 97% Email Deliverability… Really

    Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...

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  • Turning Big Data Into Big Revenue

    Turning Big Data Into Big Revenue

    Segmentation Tips for Relevant Member-Centric Marketing

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  • Spotlight on 2020 Holiday Shopping and Discretionary Spending

    Spotlight on 2020 Holiday Shopping and Discretionary Spending

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  • 800+ Digital Targeting Segments

    See Our Reach
  • 3 Actions to Take Now to Improve Your Account Management

    3 Actions to Take Now to Improve Your Account Management

    During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...

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  • Shopping and Discretionary Spending - Digital Segments

    Shopping and Discretionary Spending - Digital Segments

    Use our digital targeting segments to help improve online targeting for back-to-school campaigns.

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