Equifax clients have used syndicated segmentation frameworks to help implement best practices, overcome departmental silos and better utilize their internal data. Learn more about segmentation and how it can help marketers.
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ReadFirms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
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Data Dialogues Podcast: Where business leaders share their data stories.
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ReadDigital Credit Marketing: 97% Email Deliverability… Really
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...
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ReadTurning Big Data Into Big Revenue
Segmentation Tips for Relevant Member-Centric Marketing
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ReadSpotlight on 2020 Holiday Shopping and Discretionary Spending
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ReadThe Conference Board: Big Opportunities for Brands to Innovate
The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumers largely interact with brands […] The post The Conference...
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Read3 Actions to Take Now to Improve Your Account Management
During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...
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ReadShopping and Discretionary Spending - Digital Segments
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
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ReadDigital Campaigns for Mother's and Father's Days
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
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800+ Digital Targeting Segments
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Digital Targeting Segments - Spending Propensities
Digital Targeting Segments - Target Consumers By Their Spending Propensities.
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Freedom First Credit Union Grows Deposits - Case Study
Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the camp
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Data-driven Marketing from Equifax
Equifax is your ally in increasing Marketing ROI, building profitable relationships with the right customers, and increasing customer engagement and loyalty.
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ViewIdentifying the Emerging Affluent to Start Lifelong Relationships
How to identify the emerging affluent and start to form lifelong relationships.
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Digital Targeting Segments - Small Business Assets
Digital targeting segments for small businesses.
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Banks Turn Big Data into Big Revenue
Banks Turn Big Data into Big Revenue - Segmentation Tips for Relevant Customer-Centric Marketing
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ReadGen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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ReadHigh Asset Gen Xers: Spread Across the Nation
Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.
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ReadMillennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
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The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group - Leveraging Data Across Marketing, Media and Commerce Functions.
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800+ Digital Targeting Segments
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Digital Capabilities Overview
Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.
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Cost per Profitable Acquisition is the Metric to Measure
Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.
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