Segmentation for Marketers

Equifax clients have used syndicated segmentation frameworks to help implement best practices, overcome departmental silos and better utilize their internal data. Learn more about segmentation and how it can help marketers.

  • Digital Targeting Segments - Spending Propensities

    Digital Targeting Segments - Spending Propensities

    Digital Targeting Segments - Target Consumers By Their Spending Propensities.

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  • Marketing Measurement: Leader or Laggard?

    Marketing Measurement: Leader or Laggard?

    Marketing Measurement: Leader or Laggard? Campaigns, Optimization, Data-Driven Insights.

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  • Credit Union Best Practice - Drive Deposit Growth

    Credit Union Best Practice - Drive Deposit Growth

    Credit Union Best Practice - How To Drive Deposit Growth.

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  • 600+ Digital Targeting Segments

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  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

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  • Freedom First Credit Union Grows Deposits - Case Study

    Freedom First Credit Union Grows Deposits - Case Study

    Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the camp

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  • Data-driven Marketing from Equifax

    Data-driven Marketing from Equifax

    Equifax is your ally in increasing Marketing ROI, building profitable relationships with the right customers, and increasing customer engagement and loyalty.

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  • Digital Targeting Segments - Small Business Assets

    Digital Targeting Segments - Small Business Assets

    Digital targeting segments for small businesses.

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  • Optimizing Digital Marketing Spend in Financial Services

    Optimizing Digital Marketing Spend in Financial Services

    A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services

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  • Banks Turn Big Data into Big Revenue

    Banks Turn Big Data into Big Revenue

    Banks Turn Big Data into Big Revenue - Segmentation Tips for Relevant Customer-Centric Marketing

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  • Gen X Households with High Total Income

    Gen X Households with High Total Income

    Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.

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  • Segmentation Tips for Credit Unions

    Segmentation Tips for Credit Unions

    Turn Big Data Into Revenue - Segmentation Tips for Credit Unions.

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  • High Asset Gen Xers:  Spread Across the Nation

    High Asset Gen Xers: Spread Across the Nation

    Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.

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  • Improve Efficiency of Acquisition Campaigns - Case Study

    Improve Efficiency of Acquisition Campaigns - Case Study

    How to improve efficiency of acquisition campaigns for communications and marketing.

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  • 600+ Digital Targeting Segments

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  • Millennials that are Likely to Spend Big on Discretionary Items

    Millennials that are Likely to Spend Big on Discretionary Items

    Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...

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  • The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

    The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

    The Data-Centric Org 2018 - DMA-IAB-Winterberry Group - Leveraging Data Across Marketing, Media and Commerce Functions.

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  • Digital Capabilities Overview

    Digital Capabilities Overview

    Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.

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  • Cost per Profitable Acquisition is the Metric to Measure

    Cost per Profitable Acquisition is the Metric to Measure

    Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.

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  • Leading Auto Captive Lender Leverages Equifax Solutions

    Leading Auto Captive Lender Leverages Equifax Solutions

    Captive auto leader discovers financial capacity of consumers with Equifax Solutions.

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  • High and Low Spenders Across the Nation

    High and Low Spenders Across the Nation

    Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...

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  • Acquiring Credit Card Customers and Balances

    Acquiring Credit Card Customers and Balances

    The competition for new credit card customers remains fierce, and many customers have balances spread across multiple cards. How can credit card providers enhance their acquisition efforts and...

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