Segmentation for Marketers
Equifax clients have used syndicated segmentation frameworks to help implement best practices, overcome departmental silos and better utilize their internal data. Learn more about segmentation and how it can help marketers.
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Digital Targeting Segments - Small Business Assets
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Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
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Data-driven Marketing from Equifax
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Digital Targeting Segments
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Banks Turn Big Data into Big Revenue
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Read ArticleGen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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Segmentation Tips for Credit Unions
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Read ArticleHigh Asset Gen Xers: Spread Across the Nation
Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.
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Improve Efficiency of Acquisition Campaigns - Case Study
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Read ArticleMillennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
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The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
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Digital Capabilities Overview
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Cost per Profitable Acquisition is the Metric to Measure
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Leading Auto Captive Lender Leverages Equifax Solutions
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Read ArticleHigh and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
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Digital Targeting Segments
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Read ArticleAcquiring Credit Card Customers and Balances
The competition for new credit card customers remains fierce, and many customers have balances spread across multiple cards. How can credit card providers enhance their acquisition efforts and...
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Read ArticleMarketing Checklist for Service Providers
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The Foundation of IXI Data
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Read PDFCustomer Experience Thrives on Data-driven Insights
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Read PDFImproving Customer Experience for High-Value Relationships
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Customer Acquisition: Reaching Profitable Younger Prospects with Precise Segmentation and Targeting
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