Segmentation for Marketers
Equifax clients have used syndicated segmentation frameworks to help implement best practices, overcome departmental silos and better utilize their internal data. Learn more about segmentation and how it can help marketers.
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Improve Efficiency of Acquisition Campaigns - Case Study
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Read ArticleMillennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
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The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
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Digital Targeting Segments
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Digital Capabilities Overview
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Cost per Profitable Acquisition is the Metric to Measure
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Leading Auto Captive Lender Leverages Equifax Solutions
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Data-driven Marketing from Equifax
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Read ArticleHigh and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
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Read ArticleAcquiring Credit Card Customers and Balances
The competition for new credit card customers remains fierce, and many customers have balances spread across multiple cards. How can credit card providers enhance their acquisition efforts and...
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Read ArticleMarketing Checklist for Service Providers
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The Foundation of IXI Data
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Read PDFCustomer Experience Thrives on Data-driven Insights
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Read PDFImproving Customer Experience for High-Value Relationships
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Customer Acquisition: Reaching Profitable Younger Prospects with Precise Segmentation and Targeting
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Finding Value in Low Potential Brokerage Customers
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Deliver an Omni-Channel Experience with Financial Insights
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Digital Marketing Best Practices
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Data-driven Marketing for Financial Services
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Improving Customer On-Boarding Leverage Financial Insights
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Segmentation using Economic Cohorts
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