Ability to Pay Digital

October 2, 2017

Offering a deeper view than a traditional income measure, Ability to Pay (ATP) Digital Targeting Segments enable marketers to target online audiences based on estimated financial capacity, allowing for more efficient campaign targeting and improved revenue generation.

Marketers can use Ability to Pay Digital Targeting Segments  to help differentiate online consumers, version online ads and product offers, and optimize landing pages based on online visitors’ likely capacity to pay or capacity to purchase.

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Meet HENRY – High Earners, Not Rich Yet
Meet HENRY – High Earners, Not Rich Yet

If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they ...

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Meet Henry
Meet Henry

If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. The post Meet...

600+ Digital Targeting Segments

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