Banks Turn Big Data into Big Revenue

July 19, 2018

The term “Big Data” can be an anxiety inducing one for many financial services organizations
and it is easy to become overwhelmed with the sheer volume and velocity of data available
today. Yet, many would agree that if leveraged well, Big Data can become a substantial
competitive advantage.

The key to benefiting from Big Data is to find ways not to drown in it.

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Data-driven Marketing from Equifax
Data-driven Marketing from Equifax

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