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Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
Data-driven Marketing from Equifax
Banks Turn Big Data into Big Revenue
Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Segmentation Tips for Credit Unions
High Asset Gen Xers: Spread Across the Nation
Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.
Improve Efficiency of Acquisition Campaigns - Case Study
Millennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
Digital Capabilities Overview
Cost per Profitable Acquisition is the Metric to Measure
Leading Auto Captive Lender Leverages Equifax Solutions
High and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
Acquiring Credit Card Customers and Balances
The competition for new credit card customers remains fierce, and many customers have balances spread across multiple cards. How can credit card providers enhance their acquisition efforts and...
Marketing Checklist for Service Providers
The Foundation of IXI Data
Customer Experience Thrives on Data-driven Insights
Improving Customer Experience for High-Value Relationships
Customer Acquisition: Reaching Profitable Younger Prospects with Precise Segmentation and Targeting
Finding Value in Low Potential Brokerage Customers