Digital Targeting Segments - Small Business Assets

September 26, 2018

Financial services firms that are seeking to grow business from small companies can use Small Business Assets Digital Targeting Segments to better reach small businesses that are likely to have the financial resources and needs for their products and services.  For example, B2B financial marketers can use Small Business Assets Digital Targeting Segments to serve online ads to small businesses that have higher levels of assets and may be interested in premier banking programs.

Based on a foundation of direct-measured, anonymous small business assets, Small Business Digital Targeting Segments lend an enhanced level of efficacy in reaching small businesses likely to have desired asset levels.  Financial marketers can use these segments to help version online ads and product offers and optimize landing pages specifically for small businesses.

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