Discretionary Spending Digital

October 3, 2017

Targeting online campaigns by income measures only goes so far, as standard income metrics often neglect consumers’ fixed expenses.  That’s where Discretionary Spending Digital Targeting Segments can help.

Discretionary Spending Digital Targeting Segments enable marketers to enhance their online strategies by reaching visitors based on their likely discretionary spending levels – spending that might include luxury goods, travel, premium autos, and other non-essential items.

Built on proprietary economic data, marketers can use Discretionary Spending Digital Targeting Segments to help version online ads and product offers, optimize landing pages, and focus online brand campaigns on consumers likely to have significant discretionary spending.  

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